Al Dahana, a leading automotive retailer and distributor of vehicles and spare part, plans to launch a manufacturing platform to assemble cars and light trucks in the UAE.

The new manufacturing platform will enhance and increase Al Dahana’s presence and portfolio in the region, in addition to providing the end-use with local manufactured and just in time “JIT” automotive solutions.  

Nasser Watar – President & CEO of Al Dahana said: “Our objective is to assemble Electric vehicles - Zero Emission  ‘EV’ by partnering with a global manufacturer. We have studied the successful ASEAN markets where car components manufacturers were considered as local manufacturers in the SE Asia market and awarded the car local assembly status. Such a successful experience will be brought to the attention of the local industry leaders for possible adoption to accelerate the creation of such an echo system in the UAE market.”

In addition, A Just-in-time JIT and direct to consumer DTC sales model will be implemented where the customer can custom order their desired model and or reserve/purchase their car on line through the company’s portal to add or delete specific options including colour combinations and trim. The UAE being on the Global front has consistently shown interest in creating an “Automotive Echo System” for Automotive manufacturing and Assembly.

“The company is working diligently to achieve that objective and such an Echo system will create employment opportunities and attract talent and experts in the automotive manufacturing space to that will be deployed for this project. The initial investment in such a project is approx. of AED2 billion ($544 million). The United Arab Emirates market is a dynamic strong market, and our objective is to create such an echo system for vehicle manufacturing in the UAE,” Watar said.  

“We are proud that today we are one of the key players in the automotive industry in GCC and North African markets. Our team is up-to-date with the changes and trends taking place internationally and will add to its talent team the manufacturing team who is brining state of the art technology together with our potential OEM partners.” – TradeArabia News Service