Dubai CommerCity, the first-of-its-kind free zone specialising in digital commerce, part of the Dubai Integrated Economic Zones Authority (DIEZ), has unveiled a new corporate identity aligned with its new strategic direction, which pivots on transforming its operations and services to digital commerce.

 

This comes in line with the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, to consolidate Dubai’s status as the capital of digital commerce, said a Wam news agency report.

 

Sheikh Ahmed bin Saeed Al Maktoum, Chairman of DIEZ, said: "The strategic transformation we are witnessing today in Dubai CommerCity’s shift towards digital commerce comes in line with the strategic economic directives and plans of Dubai and the UAE. It will result in a new phase of leadership, sustainability and growth based on knowledge, innovation and future technological applications. It will enhance the competitiveness of the UAE and consolidate its leading position as a global centre for the most prosperous digital economy.

 

"Our swift response and ability to adopt proactive solutions in the industry demonstrates Dubai CommerCity’s exceptional capabilities in terms of its integration with local and global digital economy systems, human resources, and advanced technologies. With these key assets, the free zone provides exceptional solutions that contribute to attracting fast-growing business sectors to Dubai.

 

"The emirate plays a leading role in shaping and building the future. It has established its position as an innovation hub and a driver for business development, expansion and integration in the global supply chain using future technology. This supports achieving the objectives of the Digital Economy Strategy through enhancing the digital economy’s contribution to the UAE’s GDP for at least the next ten years," he added.

 

The free zone seeks to strengthen its efforts to increase Dubai’s contribution to the country’s digital economy, which amounts to 4.3 percent of the UAE’s GDP. The free zone also aims to enhance the contribution of Dubai, and the UAE, to the global digital economy, which is expected to reach $800 billion by 2030.

 

Dubai CommerCity has been built over an area of 2.1 million sq ft at a cost of AED3.2 billion to provide support to new and existing digital commerce companies in the Middle East, North Africa, and South Asia.