Gulfood Manufacturing, a leading trade event for the F&B industry, will feature the biggest global gathering of machinery solutions and ingredients innovation in the MEASA region when it starts today (November 8) in Dubai, UAE.

Gulfood Manufacturing is co-located with GulfHost, The Speciality Food Festival, ISM Middle East (previously Yummex ME) and Private Label Licensing ME and will run until November 10 at Dubai World Trade Centre.

The three-day events’ record size further establishes the UAE’s position as a global industrial hub, in line with the National Strategy for Industry and Advanced Technology, Operation 300Bn, and continues to highlight Dubai’s global market attraction. Bringing together forward-thinking companies and thought-leaders from across the F&B manufacturing industry in a single food ecosystem, it will support the transformation of the country's industrial sector into a global manufacturing hub, in line with the UAE’s ‘Make it in the Emirates’ vision.

Visitors to the event can experience live demonstrations of manufacturing solutions in a realistic production environment, unique concepts and augmented reality zones, bringing the future of food to life. Just a few highlights visitors can look forward to include:

Walking into a 360-degree simulated journey of omnipresent health & wellbeing, powered by IFF’s exclusive RE-IMAGINE WELLNESS program, accompanied by Health Shots (functional beverage) providing an all-inclusive approach to wellness.

Kerry will unveil a prototype market display to bring the concepts to life where visitors can play with packaging and scan QR codes to see the science behind the solutions, explore new flavours and claim trends in the region.

Inanc Isik, General Manager, Middle East, Retail at Kerry, said: “Gulfood Manufacturing helps us to connect with everyone: from vendors and partners upstream in the supply chain, to new idea hunters and start-ups. Being physically present is critical to harness our collective vision and energy in delivering the next generation of food innovation.

“The F&B landscape is evolving quickly to meet consumer needs: with the pandemic, people want food and beverages with better nutrition to support their health and wellbeing that also taste great, contain natural ingredients and are sustainably produced. At Kerry, we continue to grow our portfolio of science-backed solutions that are better for health, people and the planet and we are delighted to be part of the Gulfood Manufacturing vision to drive innovative developments in the F&B industry.”

Visitors to the Krones stand will be able to discover information on the world’s first wet-end block, producing a remarkable 100,000 bottles per hour.

IFFCO Out of Home will exhibit its latest innovations, including the exclusive launch of its Frying Solutions portfolio.

The Food Tech Summit
The Food Tech Summit, taking place across all 3 days of the event, is set to welcome global leaders from across the industry under one roof, the first day of the conference will see keynote addresses from Ahmed Mohamed Al Naqbi, Chief Executive Officer of Emirates Development Bank, and Saleh Abdullah Lootah, Chairman of UAE Food & Beverage Manufacturers Group, both highlighting their roles in enabling the UAE’s industrial strategy and further establishing the UAE as a thriving, innovative global manufacturing hub.

Trixie LohMirmand, Executive Vice President, Dubai World Trade Centre said: “We’re preparing to welcome the industry’s top leaders and organisations to address global food challenges and highlight key initiatives and solutions that are transforming food systems across the UAE and beyond. With the aim to take the industry to new heights and create a lasting positive impact, this show will further cement the UAE’s reputation as a global destination for leading future industries.” – TradeArabia News Service