Cisco has launched Wi-Fi 6 for small and medium businesses (SMBs), the latest addition to its portfolio of products purpose-built for smaller enterprises. 

 

The offering showcases the best of Cisco’s innovations, reliability, and security, without the complexity required in larger networks.

 

Mohamad Sabra, SMB Lead, Middle East and Africa at Cisco, said: “Across the Middle East, countries are continuing to take strides to diversify and grow their economies. A common trend is a need to nurture SMBs as an engine for long-term growth. We understand that a one-size-fits-all approach does not work with technology and especially with our customers. This is why at Cisco, we offer solutions that cater to SMBs, and they can be easily bought, self-installed, and managed. Our solutions can also be delivered through a vast network of partners who specialise in this customer segment.” 

 

SMB domination

According to the International Monetary Fund (IMF), SMBs dominate the business landscape in the Middle East and North Africa (Mena) region. These enterprises account for more than 90% of the region’s businesses and, in some countries, contribute as much as 50% of employment and 70% of GDP.  To offer SMBs new opportunities through technology, Cisco Business Wireless portfolio enables customers the benefits of upgrading to Wi-Fi 6, which include: 

 

Faster speeds

More available throughput, and faster speeds for devices, enable new applications and customer experiences. 4k video is the norm, from immersive streaming content to social media, and in business collaboration and conferencing tools, enabling face-to-face in the new hybrid world. 

 

High-density performance

In 2022, an average household with two teenagers will own around 50 Internet-connected devices, including many IoT devices, from sensors to smart home appliances (according to Organisation for Economic Cooperation and Development, OECD). Prior to Wi-Fi 6, dense networks were suffering from collisions and consequently, network performance suffered, but that’s now a thing of the past. A secure and reliable solution from Cisco is what business owners depend on to keep the headache out of IT.

 

Energy efficiency

Wi-Fi 6 enables greater efficiency through reducing battery burden on the connected Wi-Fi devices. Target Wake Time lets access points schedule when packets are sent to connected clients, and devices can go into low power mode when not being used. Devices can achieve up to 67% improvement.-- TradeArabia News Service