Saudi Arabia's Public Investment Fund (PIF) has announced the establishment of Al Madinah Heritage Company (MHC), which will play a key role in improving the quality and production capacity of Ajwa dates in the Madinah region. 

 

The launch of the company will help further develop the Saudi Food and Agriculture industry and drive the diversification of Saudi Arabia’s economy, in line with Vision 2030, said a Saudi Press Agency report.

 

Ajwa dates are widely considered among the finest dates in the world, due to their high nutritional value and significant health benefits, and a rich source of fibre, protein antioxidants and other nutritious factors. In addition, Ajwa dates have a religious and cultural value in the Muslim world, and for visitors to the Madinah region, in particular.

 

PIF has invested strategically in the food and agriculture sector to help diversify the local economy, and support its unique produce industries. Among these investments are its creation of the Saudi Coffee Company, which promotes Saudi Khulani coffee, the Halal Products Development Company, which invests in the halal products sector and the Saudi Agricultural Investment and Livestock Production Company “SALIC”.

 

As well as enhancing production, MHC will focus on promoting and distributing Ajwa dates both locally and internationally in addition to other date varieties to meet the growing global demand.