Dubai Chamber, DWTC start global promotional campaign
DUBAI, March 25, 2024
Dubai Chamber of Digital Economy and Dubai World Trade Centre (DWTC) have successfully organised the first in a series of international roadshows to promote this year’s edition of Expand North Star. Expand North Star is the world’s largest event for startups and investors, which will be hosted by the chamber at Dubai Harbour from October 13 to 16.
The first of the 2024 international roadshows took place in Poland, where a series of sessions and activities were held at the Google Campus in Warsaw. The two-day event attracted 150 Polish tech companies, who participated in a total of 22 meetings.
The event created a valuable platform for discussions and networking opportunities with Polish businesses and trade organisations.
Pitch competition
The roadshow included a pitch competition introducing groundbreaking ideas from 10 finalists in the enterprise software, healthcare, real estate, construction, and MedTech sectors. Participants competed for a fully funded market access week in Dubai and a spot in the semi-final of the Supernova Challenge during Expand North Star 2024 to battle for a total cash prize pool of $240,000.
The winner of the competition was a groundbreaking solution from BrainScan, a Polish Series B startup that is revolutionising the analysis of human brain CT scans through A.I.
The competition was followed by a roundtable session featuring prominent Polish tech enterprises, which highlighted the success stories of local businesses that have expanded into Dubai leveraging the emirate’s dynamic and business-friendly environment.
First stop
Poland is the first stop of an engagement campaign aimed at driving participation in Expand North Star 2024, the flagship event organised by the Dubai World Trade Centre and hosted by Dubai Chamber of Digital Economy. The eagerly anticipated gathering connects the world’s most sought-after startups with innovators, investors, entrepreneurs, and the founders of global success stories to explore exciting growth opportunities emerging in Dubai and catalyse the future of the digital economy.
Last year’s edition attracted more than 1,600 startups, including 52 unicorn companies, together with over 850 investors who collectively manage assets worth $1 trillion. The four-day gathering plays a vital role in attracting and connecting the global tech community to Dubai by providing a highly effective platform for networking, innovation and collaboration.
Dubai Chamber of Digital Economy is committed to driving the success of Dubai’s digital ecosystem and accelerating the emirate’s transformation into one of the world’s leading digital economies in line with the objectives of the Dubai Economic Agenda (D33).
Expand North Star forms a key part of the chamber’s strategy to cement Dubai’s position as a leading global hub for innovation and advanced technologies, as well as drive sustainable economic growth and development in the emirate and beyond.--TradeArabia News Service