Emt Distribution, a speciality IT security products distributor, recently launched a channel partner training programme which aims to train partners on products, technologies and concepts that impact their customer’s environment.

The programme, entitled Market Magnitude, is crafted to suit the requirements of channel partners as well as impart knowledge and skill-sets to offer right solution rather than just selling a product.

Product and technical presentations, discussions around the challenges that a customer faces in its network or security environment are integral part of this training program. Case studies, market and technical global trends are few of the other focus areas.

Emt Distribution concluded it inaugural Market Magnitude programme in Dubai, which was attended by several system integrators and resellers from Dubai, Sharjah, Abu Dhabi and other emirates.

This training programme focused on small and medium enterprises (SMEs) the fast growing segment of the economy in UAE. The agenda included presentations on network infrastructure and security solutions as well as case studies from Altaro and Emt’s senior executives.

“We are excited with the response from our channel partners in UAE for market Magnitude, enabling and empowering partners with training, knowledge, education, awareness, skill-sets is the focal point of Emt’s partner program. Channel partners are our biggest strength and a well-informed, well equipped channel is key to our success too.” said, Mohammad Mobasseri, CEO at Emt Distribution.

Emt Distribution plans to take this programme to other parts of the Middle East region. Bahrain is next on the list, followed by Saudi Arabia and Qatar in first quarter of 2015, a statement said. – TradeArabia News Service