Channel partners now have new ways to drive revenue and strengthen client relationships with Xerox’s Personalized Application Builder and enhanced Global Partner Program, said a top official.

Chris Govier, general manager, Middle East operations, Xerox, said: “We’re bringing solutions and services to our channel partners with speed and efficiency so they can capture a piece of the significant SMB document management market opportunity.

“Our mission is to help partners expand their profitable revenue by connecting Xerox technology and services to their unique solutions so they can help their customers simplify everyday business processes.”

The Personalized Application Builder is a set of tools, training and marketing resources that enables partners to personalise solutions to meet their customers’ unique requirements – and then differentiate themselves by branding the solution under their own name, said a statement.

The versatility of Xerox’s programme will let partners create personalised solutions ranging from office and managed print services (MPS), to production – giving them room to grow, it said.

Suitable for all IT and document management infrastructures, the Personalised Application Builder tools include Xerox App Studio, as well as software developer Kits for MPS, FreeFlow (workflow software) and Extensible Interface Platform.

The partners can build their own or work with Xerox’s authorised developer network to create solutions on their behalf.

Gunnar Franssson, chief executive officer, xxlnc, said: “With Xerox’s Application Builder program we can increase our value to existing clients and gain new customers by delivering personalised solutions.

“The applications help us achieve credibility as an IT and MPS provider, allowing us to secure a larger share of our customers’ IT budget.” - TradeArabia News Service