Digital technologies at the workplace are transforming the way companies create revenue and improve efficiencies via new strategies, products, processes and experiences, said experts ahead of the upcoming HR Tech Mena Summit in Dubai, UAE.

The 5th Annual HR Tech Mena Summit will be held on April 24 and 25 to achieve workplace excellence and pave the journey for digitization and transformation.  The summit is expected to bring over 250 HR & IT leaders from across the Mena region representing government, semi-government and private organizations.

Zone, a leading IT services provider from Saudi Arabia and Emirates HR, an intuitive HR software solution specifically designed for the UAE and wider GCC will participate at the summit, along with other HR technology solution providers from around the world.

“Mobile computing is on the rise and experts globally are forecasting an upward trend in the digitization of HR. Business’ today need to comply with the new era of business transformation to scale up their operations and enhance the interactive environment for their employees,” said Faried Hussien, general manager, Zone.

With the rise in HR Tech at the workplace, Chatbots are changing the way brands interact with their customers. “Since, communication is a very important aspect of HR, personalized Chatbots powered by artificial intelligence are beneficial in a number of processes in the employee lifecycle – right from the talent acquisition process to employee engagement. A survey by Oracle found that 80 per cent of brands plan to use chatbots by 2020,”Hussein added.

According to a new McKinsey Global Survey, most organizations are implementing AI devices across their standard business processes or are at least contemplating it. However, the adoption of AI is still in its nascent stages.

Roughly 30 per cent of the respondents of the McKinsey survey claimed to pilot the use of AI. Many others are exploring ways of utilizing it to improve their productivity, ease and efficiency. The organizations already using AI have confirmed that it has resulted in a progressive transformation of human resources.  Chatbots and AI have become household names and enterprises are taking notice.

“As the use of Chatbots and mobile computing is advancing, companies globally are looking to integrate HR data with other critical business systems such as finance and Business Information Tools resulting in the generation of a greater level of data analytics,” said Lee Bowen, sales director, Emirates HR.

“The HR Management market is expected to grow to $30 billion by 2025, representing a 10.4 per cent CAGR. With Millennials now forming a large space at the workplace, they are familiar with automation-enabled digital experiences.”

The topics covered for the 2019 edition of the summit include building high performance culture, building the agile HR organization, next gen performance management, recruitment in the digital age, designing personalized and adaptive learning experience, building a future ready public sector in the region, innovations in workplace wellness, designing a seamless employee experience that rivals customer experience and also other advancements in traditional HR processes.  – TradeArabia News Service