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Xerox reveals suite of production print innovations

DUBAI, November 19, 2020

Xerox has announced a suite of production print innovations including new presses, technology enhancements for existing printers as well as artificial intelligence and automation features that aid speed and productivity.
 
At a virtual event attended by partners and clients around the world, Xerox unveiled the following innovations:
*A Colour Accelerator module for Baltoro, expanding inkjet applications and adding ink-saving automation;
*Addition of fluorescent pink to the Iridesse Production Press, enhancing its metallics, white and clear colour palette;
*Three new printers capable of higher volumes, more media and extended colour options in the VersaLink and Versant family; 
*Two Xerox Nuvera print speed upgrades that best competition;
*AI-enabled media manager software that enables high-quality images with minimal set-up and staff time; and
*Automated workflow updates to seamlessly print embellishments with FreeFlow Core 6.0.
 
As the leader in the production colour market, Xerox is committed to helping customers expand their business, enhance productivity with new technology and protect their existing investments with new tools and features.
 
Digital print enhancements increase profitability, delivering higher margins and allowing print customers to expand into new areas. According to Keypoint Intelligence, digital print enhancement is expected to generate $25 billion a year and can increase a printers’ profit by 50 to 400%. 
 
By making it easier, customisable and faster to produce these pages, Xerox technology provides multiple entry options for customers to expand their business and increase profit.
“Print enhancement is the fastest-growing segment in print and Xerox offers the broadest set of solutions to help clients expand their business here,” said Tracey Koziol, senior vice president of Global Offerings, Xerox. 
 
“The new technology and features we are launching expand the capabilities and profit potential of existing devices while introducing new presses that respond to demand for higher volume and extended media and colour palettes. There’s a reason Xerox remains top in the production print market.”
 
XEROX COLOUR ACCELERATOR
The Xerox Baltoro High Fusion Inkjet Press platform, No. 1 in the B3 cut-sheet inkjet market, now has a field-upgradable module that expands its range. 
 
The Xerox Colour Accelerator for Xerox Baltoro HF Inkjet Press enables increased print quality, expanded media options and automation to make inkjet printing viable for lucrative applications such as direct mail, postcards and catalogs. With intelligent automation, Baltoro uses 50% less ink than competitor presses to purge inkjet heads, increasing uptime and productivity while delivering consistent, reliable quality.
 
Introduced last year, Baltoro is redefining the inkjet market. At a fraction of the size, weight and power consumption of competitor presses, Baltoro offers a lower total cost of ownership (TCO) while being the only scalable, customisable platform in its class.
 
Xerox has the broadest colour capability and Beyond CMYK offerings across any portfolio. No one offers the range of colours, embellishments, mixed metallics, extended gamut, media options and single-pass digital enhancement technology as Xerox.
 
The Xerox Iridesse Production Press is adding fluorescent pink specialty dry ink option to its existing Beyond CMYK palette of gold, silver, white and clear. These embellishments allow print providers to differentiate and offer their clients eye-popping designs and enhancements.
 
GRAPHIC ARTS PRINTER
The newest addition to Xerox’s VersaLink family is the Xerox VersaLink C8000W, the most affordable entry point into the embellishment market. Using white toner as a base on dark and coloured stocks, its cyan, magenta and yellow toners make images pop for applications such as menus, envelopes, window clings, decals and labels. 
 
A small footprint device, the C8000W offers clarity and quality that stands out over the typical four-colour print.
 
Xerox is expanding its Versant family of presses with two new machines that support wider media options and add automation features that reduce staffing needs and set-up time.
 
The Xerox Versant 280 Press, a mid-production press, provides added value with thicker stock media options (400 GSM) for applications such as business cards. With the All Stocks at Rated Speed (ASRS) option, the Versant 280 is faster than any competitor in printing heavy stocks. Customers can print a million specialty colours using an Adaptive CMYK+ kit that leverages white, gold, silver, clear and fluorescents, unique to Xerox in this class of products.
 
The Xerox Versant 4100 Press, handles higher volumes and heavier production loads than the Versant 280, bringing more jobs in-house by reducing set-up time and printing on more media types than any competitor press. 
 
The 4100 also handles thicker paper stocks, up to 400 GSM. Automated stock management saves time and reduces human error.
 
FASTER XEROX NUVERAS
The Xerox Nuvera  family is built for high production environments with our customers making more than 35 billion prints last year. The Xerox Nuvera 157 MX Production System and Xerox Nuvera MX Perfecting Production System monochrome production presses have upgraded the magnetic ink character recognition (MICR) print speeds to exceed any competitive press. 
 
MICR, the line of numbers that allows certain computers to read and process information, is key for processing bank, payroll and government checks with tested and trusted Xerox Nuvera security.
 
TECHNOLOGY-DRIVEN EFFICIENCIES
AI-enabled media manager software. PredictPrint Media Manager Software is included with the new Versant 4100 and can be added to Iridesse. 
 
By using artificial intelligence, the software automatically identifies the media being used and provides the correct press settings. Users simply scan a barcode, place the paper in a tray, and use the set-up wizard to walk through optimising the system for that application.
 
FreeFlow  Core 6.0 automates the process of preparing a file to print and now includes the application of Beyond CMYK enhancements. FreeFlow Core uses pre-built workflows to seamlessly apply embellishments such as gold, silver, white, clear and fluorescents without changing the source file.
 
“These new products and features represent the sweet spot of technology, where end-to-end solutions support our customers need to differentiate and expand their businesses in any economic environment,” said Marybeth Gilbert, vice president and general manager, Production Business, Xerox. “Our customers know they can count on Xerox innovation in response to their business needs.”-- Tradearabia News Service
 



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