Zain Bahrain, the leading mobile broadband network operator in the kingdom, announced the launch of Apple Pay, a cash-free smartphone payment and digital wallet service on its mobile application and via its in-store self-service machines (SSM) as part of its commitment to enhance mobile payments in Bahrain.

 

The launch of Apple Pay for Zain Bahrain Apple users showcases the company’s ongoing commitment to diversify ways in which customers can interact with their digital channels in order to deliver a seamless digital mobile experience to its customers. 

 

Apple Pay service by Apple Inc., is a secure contactless payment method through Zain Bahrain’s Mobile App and SSM. Zain Bahrain Apple users can now download the Zain mobile app on any iPhone provided the user has the latest iOS 15 software upgraded on their phone. 

 

They can easily create an account and activate the mobile payment function that enables the use of Apple Pay directly from the app. With an iPhone, Zain Bahrain customers can make payments using Apple Pay in stores and many other places. 

 

Every Apple Pay purchase is authenticated with just a glance or a touch with Face ID or Touch ID, or a device passcode. In order to use Apple Pay in-store, a user needs to hold their iPhone up to a contactless reader following which they need to opt for the payment mode. In case the user opts to use Face ID, they need to just double-click the side button on the iPhone, glance at the screen to authenticate the payment, then hold it near the reader.

 

With Touch ID, the user can hold the iPhone near the reader with their finger on Touch ID and wait for the payment to be authorized. To make a purchase in-app with a compatible iPhone or iPad, select Apple Pay as the payment option in eligible apps and place your finger on Touch ID to send your payment.

 

Commenting on the launch, Mudassar Muhammad Ali - Director, Finance at Zain Bahrain said: "The move to more robust digital payment methods were already being implemented at Zain Bahrain. However, the pandemic brought about a massive shift to digital payments and digital banking soared significantly. Consumers are now opting for contactless ways to pay, and Apple users have been waiting for Apple Pay to be introduced in Bahrain."

 

"We are glad to have introduced this contactless service where our customers can pay with the tap of their phone and are no longer required to carry a bulky physical wallet or remember multiple passwords and PINs," he stated. 

 

Ali pointed out that by launching such services, Zain Bahrain strives to compete with traditional financial methods in delivering financial services and aims to contribute to the digital journey which is in line with the kingdom’s digital government initiatives.

 

Zain Bahrain is focused on the safety of its customers and continues to offer secure and robust solutions that exceeds customer expectations and enables them to utilise the company’s digital channels, he added.-TradeArabia News Service