Mindware, a leading distributor of IT products, has announced that it has expanded its distribution agreement with Autodesk, to now include Lebanon, Jordan, Iraq, Pakistan, Palestine and Afghanistan. The two companies have shared a long-standing partnership since 2020, which originally spanned North Africa. 

 

The success of the collaboration is evidenced by the fact that Mindware has developed and expanded the Autodesk partner ecosystem and has helped the company penetrate new major accounts in the region.

 

Toni Azzi, General Manager, Qatar, Levant and Africa at Mindware, comments: “Autodesk is a very strategic vendor for Mindware. Further to our success in helping the company establish a strong presence in French speaking Africa, we are eager to grow the vendor’s footprint and business in countries where we believe there is a huge potential to penetrate the market. 

 

Success drivers

“The key success drivers will be, to develop a strong channel, penetrate new market verticals and reach end customers by promoting, showcasing and designing end-to-end Autodesk solutions.”

 

“Our objective is simple: execute the best possible channel strategy into both countries,” says Nicholas Argyrides, General Manager, Gulf, Mindware. 

 

Autodesk and Mindware will align on go-to-market strategy and tactical plans. The vendor will offer the distributor and its partners, sales and marketing tools, technical support, training and certification, partner portal access and co-marketing opportunities to help promote and sell the company’s solutions. 

 

Louay Dahmash, Senior Director, Autodesk Middle East, says: "Having already established a successful collaboration in Africa, we have full confidence of their ability to replicate its proven track record of operational excellence and growth.  Mindware’s in-depth knowledge of the region and commitment to providing best-in-class service makes them a perfect fit for our growing customer base.”-- TradeArabia News Service