Endava, a leading next-generation technology services provider, has opened its Middle East and North Africa (Mena) headquarters in Dubai, in a move that will see it supporting customers with its digital acceleration programmes.

 

Endava regards the GCC as a key market for its strategic growth plan and as a regional hub, the company saw Dubai as the natural location for its Mena headquarters. 

 

The new office will not only house sales and leadership teams but serve as the focal point for product and delivery teams, who will work closely with clients to support their digital acceleration projects from design through to delivery.

 

Agile delivery

“Endava sees the digitisation of data and digitalisation of processes less as a transformation and more as an acceleration that allows for more agile delivery and does not undermine longer-term strategic thinking,” said company CEO, John Cotterell.

 

“We now bring that vision to the Middle East and North Africa. From our new headquarters in Dubai, we will take the ‘close to client’ approach that has established us firmly in other markets and engender new thinking in digital acceleration based on two themes. First, we shall align with the various economic visions initiated by governments across the region and contribute to their realisation through our expertise and scale. 

 

“And second, we shall help our clients reimagine the relationship between their people and the technology they use. We have global experience in using this approach to achieve success and we look forward to replicating those successes across Mena.” 

 

Digital ambitions

“Establishing our Dubai office is about much more than just being closer to clients,” Cotterell said. “Part of Endava’s mission is to enhance the communities in which we operate. In other markets where we established a presence, a key aspect of our local strategy was to work with governments and universities to support the country’s, and wider region’s, digital ambitions.”

 

“Endava has a stellar record of scaling clients’ capabilities and ensuring that the right industry expertise and capabilities are available as needed, day or night,” said Nick Curran, Head of Endava Middle East and North Africa. “We have always achieved this through combining a close-to-client presence with our world-class engineering capabilities. We shall now replicate that model for the UAE and wider Mena region, while ensuring we appropriately regionalise our capabilities to fit the many challenges faced by its evolving enterprises.”-- TradeArabia News Service