Hotelbeds, a travel technology company based in Palma, a resort city in Spain, has launched its new group brand, HBX Group, a leading B2B ecosystem player in the TravelTech space – together embarking on the next phase of their evolution.

The company is aiming to establish itself as a global travel ecosystem player, introducing new product lines to meet the needs of the end consumer as they seek a frictionless end-to-end travel experience.

“As we continue our transformation as a world-leading TravelTech company, HBX Group simplifies our structure into four distinct brands under our new umbrella,” said CEO Nicolas Huss.

“We have completely rebuilt our tech stack over the past year to support this shift and better serve our clients and partners by improving our reliability and number of self-service tools to maintain our market position.”

HBX Group will go to market with a collection of best-in-class B2B solutions, each with a clear proposition and market focus that meets the needs of its growing and diverse client base across more than 190 global markets. They are:

Hotelbeds, who cater for the specific needs of hoteliers, tour operators, airlines and online travel agents

Bedsonline, exclusively serving the retail travel segment bringing together all the travel products they need to complete and serve their travellers’ needs

Roiback, the HotelTech partner for independent hotels and chains seeking growth through direct channel solutions

TravelStack, providing all products, services and solutions to businesses looking to enter into the lucrative travel arena

HBX Group will also be vastly simplifying its brand architecture, to provide a much clearer and streamlined experience for all partners.

As a result, existing product brands including last minute travel and Carnect, will continue to operate but will eventually be fully integrated into the HBX Group ecosystem. Hotelbeds’ long-standing flagship event, the MarketHub, as well as its innovation hub, the TravelTech Lab, will also be endorsed by HBX Group.

Technology Rebuild

HBX Group will be underpinned by new technology, which has been re-engineered in just under one year. The new HBX Group transaction platform is an open-source relational database management system emphasising extensibility and SQL compliance, allowing for more effective use of data and unlimited scalability.

This complete re-platforming, re-architecture and new cloud-based infrastructure enables HBX to have a global, cloud-based modern tech stack on which to build its future ecosystem strategy.

The technological transformation effectively futureproofs the company, with further functional changes easier to implement and benefits reaped by agents through easier access to more accurate data, reduced downtime and quicker responses, said a statement.

The company has refactored all visible channels – including its websites – which are now device agnostic. The changes are driving tangible increase in booking conversion and have been achieved for a capital expenditure of €11 million. TradeArabia News Service