Samsung Electronics Company Ltd shared its vision for how artificial intelligence (AI) technology will enable people to experience their devices more intuitively and conveniently than ever before, at CES 2024 (January 9-12), a leading event that showcases companies specialising in consumer technology hardware, content, technology delivery systems and more.

Samsung teamed up with key partners at a press conference to outline the technology behind this vision and how new products and services use AI capabilities to make life easier.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s Device eXperience (DX) Division, described how AI will enable connected technologies to improve people’s daily lives while always remaining nonintrusive and “in the background.”

Throughout the press conference, Samsung presented a number of products and services that help achieve these aims.

AI-Enabled Visual Display Products and Digital Appliances

Jonathan Gabrio, Head of Connected Experience Center at Samsung Electronics America, outlined the ways in which AI technology is transforming how visual display products and digital appliances are used.

For example, Samsung Neo QLED 8K QN900D boasts a built-in AI Processor, NQ8 AI Gen 3, equipped with eight times greater AI neural network and two times faster NPU than its predecessor.

Thanks to the NQ8 AI Gen3 processor, Samsung Neo QLED 8K automatically upscales low-resolution content to provide users with up to 8K quality viewing experience and sharpens fast-moving images via AI Motion Enhancer Pro.

Entertainment Experience

It also features Tizen OS Home, which offers the latest apps, services, personalised content, and service recommendations to upscale your entertainment experience.

Furthermore, it is introducing the new The Premiere 8K, a projector that features not only a 150-inch display, but also the world’s first wireless 8K transmission for a projector.

Ballie, the Rolling AI Robot

Samsung has also made major upgrades to Ballie, the rolling AI robot first introduced at CES 2020. Ballie has now evolved into your AI companion capable of interacting with other smart devices to provide customised services such as taking care of bothersome tasks or projecting images and videos on walls so that users can view key information for their daily lives such as weather or other relevant content wherever they are.

AI Family Hub

To enhance kitchen and food experiences, Samsung is unveiling the Bespoke 4-Door Flex Refrigerator with AI Family Hub. This refrigerator boasts a 32-inch screen that features the new AI Vision Inside, which uses an internal camera to recognise up to 33 different food items that are put into and taken out of the refrigerator and suggests recipes using those ingredients.

Users can also set “use by dates” on the Bespoke 4-Door Flex Refrigerator with AI Family Hub screen for food items.

AI Laundry Combo

Samsung’s AI technology extends to appliances beyond the kitchen, as well. The new Bespoke AI Laundry Combo — an All-in-One washer and dryer — features the AI Hub, which is a 7-inch LCD display that acts as an intuitive control centre for managing laundry, allowing users to enjoy a simple washing and drying experience.

Robot Cleaner Lineup

With AI Object Recognition upgraded from the previous robot cleaner lineup, it will be able to distinguish more objects, as well as detect stains and spaces. The Bespoke Jet Bot Combo also recognises the type of floor it encounters — along with carpet length — and adjusts its settings accordingly.

The Most AI-Ready Laptop Series Yet

Samsung has been elevating what a PC can do and has been collaborating with Microsoft to create new, seamless connected experiences. Now, these experiences are being advanced further with new connectivity features that make the Galaxy Book4 series smoother, smarter, and more adaptable, reinforcing Samsung and Microsoft’s commitment to providing the best PC experience possible.

Personalised Home Management Experience

Spatial AI is the key to enabling this vision, by helping devices understand the living space and routines of the user, thus enabling more a personalised home management experience. SmartThings uses LiDAR on connected devices like robot vacuums to create digital floor plans so users can easily check the status and location of all their devices. 

And in March, SmartThings will roll out the upgraded 3D Map View for a more detailed experience on Samsung smartphones and TVs.

Using smart sensors and AI, SmartThings will be able to detect unusual circumstances, such as a fall, and send alerts to designated family and caregivers. 

Bixby Voice Assistant

The Bixby voice assistant is allowing smart homes to become more dynamic with its enhanced AI capabilities. Bixby can now automatically route commands to the most appropriate devices based on an understanding of the user’s location and activities.

The TV, with the Samsung Daily+ service, will increasingly become a central hub for much of this smart home functionality, while also granting access to a variety of additional services.

Samsung also announced developments in the automotive industry, starting with a partnership with Hyundai Motor Group.  Under the agreement, users will have access to Home-to-Car and Car-to-Home services, courtesy of SmartThings connectivity. Haeyoung Kwon, Head of Infotainment Development Center and SDV Execution Sub-Division at Hyundai Motor Group, delivered remarks regarding the partnership.

Through SmartThings, users will be able to utilize voice commands to remotely perform functions in their car, such as heating it up in advance or opening and closing windows.

Elevating Driving Experience

Samsung has further deepened the longstanding partnership with Harman to elevate the way users experience driving. Michelle Gattuso, Vice President of Product Management at Harman, discussed how the two companies are building new technologies to elevate the driving experience.

“Samsung’s leadership in consumer technology — together with Harman’s automotive expertise — has opened the door to game-changing experiences like Harman Ready Care, Ready Vision and Ready Display,” Gattuso said.

Security and Privacy

Shin Baik from the Mobile eXperience Security Team discussed the company’s security solutions as a foundation for the hyper-connected era. One such solution is Samsung Knox Matrix, which now provides end-to-end encryption across many Samsung Galaxy smartphones and smart TVs.

The technology will allow devices to monitor each other to identify and isolate security threats.

Plans for a Circular Economy

As part of plans for a circular economy, Samsung increasingly incorporates recycled materials into its products — including recycled plastic sourced from discarded fishing nets in Galaxy devices, recycled plastic in TVs, and recycled aluminium in Bespoke refrigerators.

Additionally, the company’s Certified ReNewed programme — available in the U.S. and select European countries — offers affordable refurbished phones.

Collaboration with Tesla

Thanks to a new collaboration with Tesla, SmartThings Energy is becoming even more useful both inside and outside of the home. The collaboration has integrated SmartThings Energy with Tesla products, including electric vehicles (EVs), the Powerwall home battery, Solar Inverter and Wall Connector EV charging solution. – TradeArabia News Service