Fashion Forward Dubai (FFWD), the Middle East’s definitive fashion platform, returns to Saudi Arabia for a second edition of its Pop-up outlet in the kingdom's leading department store, Rubaiyat, in Jeddah.

From May 25 to June 15, FFWD will present a carefully curated selection of the best apparel and accessory designers from the region including Anaya, Atelier Zuhra, Arwa Al Banawi, Baruni, Beige, Bint Thani, Hessa Falasi, Lama Jouni, Nasiba Hapiz, Sara Altwaim, Shahad Rehami and Sara’s bag. The collections on display will include S/S18 ready-to-wear fashion and accessories, as well as Ramadan-specific capsules. 

The pop up is driven by Fashion Forward’s mission to promote, celebrate and develop the region’s leading fashion talents. Endorsed by Dubai Design & Fashion Council (DDFC) and supported by Dubai Design District (d3), the initiative is dedicated to supporting the evolving regional fashion ecosystem in their pursuit to attain commercial success and widen their reach into new markets.

“Fashion Forward has decided to partner with the prestigious Rubaiyat for its second edition as we firmly believe in the synergy that this partnership brings to all parties involved. We were thrilled with the success of the designers in last year’s pop up and are enthusiastic about the opportunity to continue nurturing our designers in growing retail markets, such as Saudi Arabia,” said Bong Guerrero, CEO and co-founder, FFWD. - TradeArabia News Service