Montblanc, a luxury manufacturer of writing instruments, watches, jewellery, eyewear and leather goods has opened a new boutique in Dubai, UAE at the five-star hotel and resort, Atlantis The Palm.

Managed by Montblanc’s longstanding partner Rivoli Group, the boutique offers a wide collection of its products in one of the city’s top tourist attractions.

The luxury Maison adds a new dimension to Atlantis’ retail offering with its Neo² retail concept, designed by French interiors architect NoéDuchaufour-Lawrance, a statement said.

The concept presents a pure and uncluttered aesthetic, mixing black, white and wood for a contemporary retail environment.

Home to a wide selection of the Maison's core writing instruments, the new boutique includes a variety of collectables such as the Patron of Arts Homage, Ludwig II and the new Montblanc Heritage Rouge & Noir, Spider Metamorphosis Special Edition that capture the Maison’s early pioneering spirit with a spider design inspired by the Maison’s legacy.

The boutique also offers a travel collection designed to meet an urban explorer’s every need, with sleek, modern design and refined functionality, including #My4810 trolleys, Urban Racing Spirit and My Montblanc NightFlight. For watch enthusiasts, there is an extensive range of high complication timepieces such as the 1858 collection, Star Legacy and the Maison’s signature smartwatch, Summit 2.

Franck Juhel, president of Montblanc Middle East, India and Africa said: “Atlantis is a key attraction in one of the world’s top tourist destinations - the perfect location to inspire our travelling customers, offering an extensive travel collection and gift purchases for loved ones at home.

“Montblanc is a brand that is appreciated globally, and whether a visitor to Dubai comes from the US or Shanghai, they will enjoy the same exceptional Montblanc service and warm immersive retail experience.”

Ramesh Prabhakar, CEO and Managing Partner of Rivoli Group said: “We are very pleased to be opening our 13th Montblanc Boutique at the Atlantis Hotel, the Palm. Our successful relationship with Montblanc stretches back over 23 years and it is our constant endeavour to work together to build and develop the brand in this market. We are confident that this new Boutique which is in the latest international design, will be appreciated and enjoyed by our customers in this prestigious location.” – TradeArabia News Service