Adidas Running has announced a collaboration with Italian fashion brand, Missoni, to create a line of performance shoes and apparel. 

 

The creative collaboration refers to both brand’s roots, paying homage to adidas’ dedication to the craft of performance and Missoni co-founder, Ottavio Missoni’s vision in fashion. Co-founded with wife Rosita, the Missoni brand is renowned for its kaleidoscope of colours, unconventional patterns and innovative dying techniques which shaped the modern age of ready-to-wear.

 

The footwear features a collection of adidas’ iconic Ultraboost which incorporates Missoni’s trademark Space-dying technique on the knitted upper to achieve the “flame” pattern which Missoni is renowned for. Meanwhile, adidas’ industry defining Boost technology in the shoe’s midsole provides runners with optimal responsiveness and energy.

 

Craig Vanderoef, senior director, product at adidas Running, said: “Our collaboration with Missoni is very close to our hearts. Our founders built our brands on such similar values – innovation, creativity, high-quality craftsmanship – to bring their inspirational stories together was an amazing experience. Working together was a natural fit, taking each of our crafts to the next level to seamlessly merge style and performance together.” 

 

Angela Missoni, creative director of Missoni, said: “The story of this collaboration started from the idea that both our companies’ founders were amazing craftsmen that were constantly pushing the limits of their industry. We hope runners everywhere will enjoy the product range for its creativity and quality above everything else.”

 

Showcasing Missoni’s authentic credentials in the realm of athletics, founder Ottavio Missoni started his career as a runner at the age of 16, and then went on to represent Italy in the 400m finals at the 1948 Olympics Games, London. Presently Ottavio’s daughter, Angela Missoni, is the creative director of the business and is committed to infusing the family brand with new energy, communicating new trends and ideas since 1997. –TradeArabia News Service