Fitbit to roll out GenNext activity and sleep tracker for kids
MANAMA, March 12, 2021
Fitbit, a leading consumer electronics and fitness company, is all set to launch Fitbit Ace 3, the brand’s next generation activity and sleep tracker that makes it fun and easy for kids ages 6+ to get active and build healthy habits with the whole family.
With up to 8 days of battery life in a swimproof design, Ace 3 can keep up all week long. Expanding on the features kids love most about the Ace family of trackers, Ace 3 introduces more animated clock faces and new accessories to motivate kids and show off their personal style.
At an attractive price of BD36.2 ($95.4), Ace 3 will be available in Bahrain starting from March 15.
Fitbit pointed out that with distance learning, no in-person physical education and the lack of after-school sports, kids are spending more time on devices, with a survey in the US showing that parents believe their kids are experiencing a 500 percent increase in screen time.
To offset this, parents are challenged to find new ways to help kids stay active - Ace 3 inspires kids to get moving regardless of circumstance and helps them build healthy habits to last a lifetime, said a top official.
"As families continue to navigate remote learning and social distancing guidelines, it is a constant challenge to keep kids moving, motivated and happy, while trying to balance the time they spend on screens for school as well as free time," said James Park, VP, GM & Co-founder of Fitbit.
"We’ve infused Ace 3 with experiences that bring more fun into kids’ day-to-day lives to help them, and their parents, reconnect with the joy of movement, helping instill important, foundational healthy habits that can last a lifetime," noted Park.
Fitbit Ace 3 will be available in stores as well as online from Monday through Virgin Megastore and other retailers. Ace 3 will be available with classic, comfortable and secure silicone bands, featuring a bumper design to withstand spills and tumbles, in Black with a Sport Red clasp or Cosmic Blue with an Astro Green clasp.
Coming soon, the minions embossed silicone accessory bands will be available from BD14.8.
Park said Ace 3 helps kids develop healthy habits by encouraging them to get active and get the sleep their growing bodies need.
The device helps motivate kids to get moving to reach the 60 daily active minutes with reminders to take at least 250 steps per hour, with an option to customize during school time, he added.
