IHG Hotels & Resorts, for the first time, has joined forces with Mdlbeast, a leading entertainment company based in Saudi, to support Mdlbeast Soundstorm, a multi-genre music, culture, and art entertainment festival that is taking place from December 14-16, in Riyadh.

IHG, which operates 40 hotels in Saudi Arabia, is the Exclusive Hotel Partner for Mdlbeast Soundstorm, and will give guests, music fans and IHG One Rewards members, an opportunity to experience its hospitality through two immersive activations on the festival grounds.

1. An upside-down hotel room container for a captivating and highly Instagrammable photo opportunity.
2. A futuristic, AI-inspired secret room, creating another engaging and sharable experience for Mdlbeast Gen Z and millennial audiences to enjoy.

VIP Package Access

A first for the region, IHG One Rewards members based in KSA and UAE were invited to bid on IHG’s Access platform for VIB (Very Important Beast) tickets and redeem at Soundstorm. If that isn’t enough to guarantee a magical three-day festival experience, VIB (VIP) guests have access to the VIB hospitality box, a private and personalised experience by IHG.

Haitham Mattar, Managing Director India, Middle East & Africa, said: “We’re thrilled to be the Exclusive Hotel Partner for this year’s Mdlbeast event, bringing a unique line-up of hospitality-inspired, immersive activations to guests from around the world.

“As the largest music festival in the Middle East, Soundstorm will provide an especially important opportunity for IHG to engage with our IHG One Rewards members and the next generation of travellers with a fresh and dynamic take on curated lifestyle experiences.

“By connecting cultures through a shared love of travel, tourism, and technology, we hope to wow our audiences with unmatched experiences that both support the Saudi 2030 vision and designate IHG as the best place to be,” he added. – TradeArabia News Service