LuLu Hypermarket is celebrating summer with an array of the best of British foods and other products in its ‘Beest of Britain’ festival (May 15-25) in Riyadh, where an exciting array of seasonal goods, traditional favourites and top beauty products and fragrances will usher in the great taste of British summer.

Neil Crompton, the British Ambassador to Saudi Arabia, formally inaugurated the festival at the LuLu branch in the Diplomatic Quarter in Riyadh.

With nearly 5,000 British items on its shelves, the LuLu stores are well stocked with an excellent selection of popular and premium British items.

Many of these are on promotion for the festival. The event also spotlights the grand launch of 35 all-new products from six leading brands, the LuLu British Food Festival will showcase some great tasting food.

LuLu currently showcases an eye-popping 605 popular British brands for shoppers.

The popular annual festival gives people in Saudi Arabia the opportunity to enjoy the extraordinary variety and high quality of British food produce and beauty brands.

Shoppers will be able to make the most of the finest British summer treats, from freeze-packed berries to teas, British organic milk, cheeses, flavoursome yogurts and specialty breads. The promotion will run across the entire chain of Lulu outlets in Saudi Arabia.