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U by Emaar unveils refreshed brand identity and new promise

DUBAI, September 16, 2024

U by Emaar, the distinguished lifestyle loyalty programme of Emaar, has unveiled its refreshed brand identity, radiating with the new promise: "Your Way Every Day".
 
More than just a visual update, this renewed identity of U by Emaar is a story of elegance and connection. Like a flowing ribbon, U by Emaar gracefully intertwines with the lives of its valued members, offering a seamless blend of continuity and engagement.
 
In celebration of this luxurious transformation, U by Emaar is introducing a range of new benefits, extraordinary experiences, and exclusive offers designed around the core pillars: Stay, Dine, Relax, Play, Shop, and Fit. Each day brings a unique opportunity for U by Emaar members to indulge in something truly exceptional.
 
New destinations, benefits, and experience for members
Members can now enjoy additional benefits in new destinations with new experiences. 
New Destinations: 
*Kingdom of Saudi Arabia: Address Jabal Omar Makkah 
*Bahrain: Vida Beach Resort Marassi Al Bahrain  and Address Beach Resort Bahrain
New Experiences:
*Arabic Music Institute, Dubai: Members enjoy savings of up to 20% off, plus the ability to earn and redeem Upoints while learning fundamentals of Arabic Music. 
*Veo Fitness, Dubai: Members receive up to 15% savings on Personal Training, plus fitness trial sessions and guest gym passes 
*Marassi Beach, Bahrain: Members can enjoy savings of up to 15% off for beach access 
 
New benefits
Amazing Benefits are introduced for U by Emaar members. 
*Welcome Benefit: Platinum members will now be greeted with a reward of Welcome UPoints on every stay. These Upoints can be redeemed in any of the U by Emaar participating venues. This benefit will kick start in October 
*Gift of Silver: Platinum members have the exclusive benefit of nominating one member each year for an upgrade to the Silver Tier beginning October 
*Dining Benefit: From kids dining for free, to celebrating with complimentary birthday cakes beginning November for top tier members
 
Exclusive offers all through September
To announce this refreshed brand, U by Emaar gives amazing offers exclusive only for U by Emaar members all through September. 
*September 3 to 18: Limited Offer of 25% off on hotel stays at Armani, Address, and Vida hotels in UAE, Bahrain, and KSA.
*September 6 to 10: Experience exquisite dining with double Upoints 
*September 11 to 15: Indulge in spa experience while collecting double Upoints 
*September 16 to 20: Earn double Upoints while visiting exciting attractions and amusement venues
*September 21 to 25: Double Upoints for shopping at U by Emaar shopping venues.
*September 26 to 30: Introducing this new pillar, take advantage of the exceptional fitness offers from VEO, the new homegrown fitness brand of Emaar including triple Upoints and complimentary 3-day guest passes for those who register for fitness membership. 
Additionally, any member who spends at a participating U by Emaar venue in September will be automatically entered into a raffle draw. Each day, three lucky winners will receive 10,000 Upoints (worth AED1,000 ($272.3)), and at the end of the month, one grand prize winner will be awarded 100,000 Upoints (worth AED10,000).--TradeArabia News Service
 



Tags: Loyalty programme | Brand identity | U By Emaar |

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