British actress and singer Rita Ora is set to electrify Bahrain on her first visit to the kingdom.

The concert, part of the 13th edition of the annual Spring of Culture festival, will take place at Bahrain Bay at 8:30 pm on March 8.

She rose to prominence in February 2012 when she featured on DJ Fresh's single "Hot Right Now", which reached number one in the UK. Her debut studio album, Ora, which released in August 2012 also debuted at number one and contained two number-one singles - "R.I.P." and "How We Do (Party)". Additionally, she had the most number-one singles on the UK Singles Chart in 2012, with three consecutive singles reaching the top position. The two singles from her upcoming second studio album, "Your Song" and "Anywhere", both hit top-10 in the UK in 2017.

Tickets for the concert, which is organised by the Bahrain Economic Development Board, can be purchased online from www.springofculture.org.   

Thirteen years after its inauguration, the Spring of Culture festival has transformed into a landmark in Bahrain’s calendar of events. The festival contributes significantly to Bahrain’s tourism sector each year, which is a key priority sector for the Economic Development Board (EDB) as part of its diversification strategy. The number of inbound tourists to Bahrain has been increasing year on year, with the total number of visitors reaching 12.7 million last year as compared to 12.2 million in 2016.   

Apart from being a festival that builds cultural communication bridges between Bahrain and the rest of the world, Spring of Culture also supports SME’s in the kingdom whose products and services are enjoyed by and promoted to a new and wider audience during the pre-shows.

Tamkeen is committed to helping drive growth in local businesses and contributes to the promotion of Bahraini SME’s. As a result has become a Partner of Spring of Culture for SME Development. SME’s focused on food and beverage can showcase their products during the festival, adding to the visitor’s overall experience of all that Bahrain has to offer and contributing to the promotion of Bahraini SME’s.

The Gold Sponsors of this year’s festival are: Bahrain Telecommunications Company (Batelco), GFH Financial Group, National Bank of Bahrain (NBB) and Tamkeen, while Silver Sponsors include: Aluminium Bahrain (ALBA), Bahrain Airport Company (BAC), Bahrain Duty Free, Bahrain Petroleum Company (Bapco), Bank of Bahrain and Kuwait (BBK), Gulf Air and Huawei. - TradeArabia News Service