Abu Dhabi Media, a multi-platform media company, has announced the launch of ‘UFC Arabia,’ the first Arabic language UFC application in the Mena region, following its partnership with the world’s premier mixed martial arts promotion.

The application ‘UFC Arabia’ is downloadable through all major online stores, such as Apple Store and Google Play, and will be available on web, smart phone, and tablets. It will allow fans to track real-time updates of all UFC events and live-stream fights, anytime, anywhere, enabling them to switch from English to Arabic with ease.

“We are very excited to welcome back UFC to Abu Dhabi through the launch of this first Arabic language application, UFC Arabia. We are thrilled to allow all passionate fans in the UAE, and Mena, a chance to exclusively live stream all UFC events, and this step reaffirms our commitment to bringing all major sports to our viewers in the region,” said Abdulrahman Awadh Al Harthi, executive director of Television at Abu Dhabi Media.

“Abu Dhabi Media is keen to serve its audiences by diversified media channels, and reaching out through unique online and digital platforms. We are proud of this launch which identifies our efforts to adapt the best practices by providing the best entertaining and useful content,” he continued.

“UFC Arabia will provide fans in the Mena region with one place to view all UFC live events as well as hundreds of hours of shoulder programming,” said David Shaw, UFC senior vice president, International and Content. “We are committed to growing the sport across the region and the new app will help us achieve this common goal.”

The digital subscription service will offer customers live online access to all UFC events, as well as a comprehensive content library, which will be available in English and Arabic.

“We are very proud to cater to our audience in the region by offering exclusive access to UFC live events, and various other content types, through this one-of-a kind app. Subscribers of the application will be able to enjoy a 30 day free trial period, which can be cancelled at any time, free of charge before the expiration of the trial period,” added Al Harthi.

Following the trial period, the service will be available for a fee of $4.99 and $49.99, monthly and yearly, respectively. The app will be available to all included countries in US dollars, except for UAE and Saudi Arabia, where it will be available in local currency: Subscription will be at Dh18.99 ($5.16) per month in UAE and SR18.99 ($5.06) in Saudi Arabia, while, annual subscription will be at Dh189.99 in UAE and SR189.99 in Saudi Arabia.

UFC Arabia will be available in the following countries: Afghanistan, Algeria, Bahrain, Chad, Djibouti, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, Palestine, Saudi Arabia, Somalia, Tunisia, United Arab Emirates, and Yemen. Live-stream of events will be provided for subscribers only within the countries specified in the Territory list. – TradeArabia News Service