Stefan Moench, Chief Operating Officer of Ebrahim Khalil Kanoo BSC (c), and Ronnie Middleton, Managing Director of Al Hilal Publishing and Marketing Group, have agreed the final details of an arrangement that will see co-operation between the two companies involving a fleet replacement/corporate marketing deal.

 

Under this arrangement, Al Hilal Group has appointed Motorcity BSC (c), Bahrain’s exclusive agents for car brands such as Subaru, Chery, Peugeot and Volvo, through its subsidiaries as a preferred fleet supplier to the company. Motorcity has agreed to utilise Al Hilal’s print, online and social media platforms as part of their advertising and marketing mix for 2021. 

 

Moench said: “Al Hilal Group have created a very compelling integrated media platform which will prove beneficial to our company. As we build our business in 2021 it is very comforting to have a partnership that can deliver a marketing reach unmatched by any other media organisation in Bahrain through a combination of GDN Media as well as the group’s trade related titles which are all industry leaders in Bahrain and the GCC and which target vital economic sectors such as the construction and energy industries.”

 

Ronnie Middleton added: “Motorcity, through its subsidiaries, has an extensive range of vehicles from highly reputable brands. The excellent warranty and service support will mean that our staff will benefit from peace of mind whether they are travelling around in Bahrain or driving across to Saudi Arabia.” - TradeArabia News Service