A partnership has been created to open new growth avenues by highlighting the region’s investment potential and opportunities to the global audience.

 

For this, the largest independent communications consultancy in the Mena Region, TRACCS, has entered into an agreement with global research and advisory company, Oxford Business Group (OBG). 

 

The tie-up aims to boost the growth and development of Middle Eastern markets, by highlighting the post-pandemic economic activity upsurge and the various investment opportunities.

 

Lucrative opportunities

As part of the agreement, TRACCS Bahrain will support OBG in promoting and making available a series of research tools and intelligence reports to the global investment community, highlighting the various lucrative opportunities opening up as a result of the Middle Eastern governments pushing ahead with their recovery plans and diversification efforts. 

 

Commenting on this partnership, Shereen Bushehri, Vice President of Innovation and Development & Managing Director, TRACCS Bahrain, said: “As the largest homegrown communications consultancy, and advisor to several organisations that are critical to the economic and social development of the Middle East, TRACCS has its finger on the pulse. 

 

“In today’s data-driven world, decision making based on high-quality, localised research and intelligence is not just paramount but transformative. We are therefore delighted to be partnering with OBG to promote their country and region-specific intelligence reports to a global investor base and play our part in the next phase of Bahrain’s and the wider Middle East’s growth and development.”

 

Suite of resources

OBG capitalises on a suite of resources, and an extensive portfolio of research tools to deliver in-depth, country-specific analysis covering multiple verticals of national economic recovery plans, such as economic activity, diversification efforts, digitalisation, pro-business regulatory environments and global connectivity, amongst others.

 

Marc-André de Blois, Director of PR and Video Content, OBG, said: “As a major independent communications consultancy with a presence in several of OBG’s core markets, TRACCS is well versed in relaying key messages to target audiences across a broad range of platforms, and I am confident that our collaboration will help us to build on the critical business intelligence produced by our researchers documenting Bahrain and the Middle East’s global recovery and highlight the many post-pandemic investment opportunities to audiences worldwide.” 

 

OBG is currently producing an extensive portfolio of highly relevant, go-to research tools with its partners, including ESG and Future Readiness reports, together with a range of country-specific Growth and Recovery Outlook articles and interviews.-- TradeArabia News Service