Chopard, the leading Swiss manufacturer and retailer of luxury watches, jewellery and accessories, has signed up the highly-talented fashion designer Honayda Serafi as its first ambassador for Saudi Arabia.

 

Well-known for her elegance and her keen sense of fashion, Serafi’s main purpose is to empower women, a message that she shares with Chopard Co-President and Artistic Director Caroline Scheufele.

 

From being one of the top fashion entrepreneurs in the Middle East region to embracing her culture through her unique designs, Serafi pays tribute to Saudi Arabia. 

 

An Arab woman with global business ambitions, Serafi has given her brand global recognition by dressing A-list international celebrities like Lupita Nyongo, Priyanka Chopra, Ashanti and many others.

 

Drawing inspiration from the Maison’s legendary Happy Diamonds creations, Chopard pays tribute to the kingdom by presenting the Happy Palm pendant - an exclusive piece for Saudi Arabia created along with partner Attar United, made of 18-carat ethical rose gold, said a company spokesman.

 

Worn by Honayda, Chopard thus captures the joyful energy and spontaneity of a modern powerful woman, he stated.

 

"Together, Chopard and Honayda Serafi look forward to conveying a life philosophy of happiness and fulfilment," he added.-TradeArabia News Service