J&T Express, the global logistics provider, has signed up world-renowned football star and 2022 World Cup-winning team captain, Lionel Messi, as its global brand ambassador. 

 

Founded in Indonesia in 2015, J&T Express has been offering a range of services including domestic and international courier services, freight forwarding, e-commerce fulfillment, supply chain solutions and specialized services.

 

Signing up of Messi as the company’s first global brand ambassador, comes in line with J&T Express ambitious expansion strategy to a global network and establish itself as a one-stop e-commerce specialist within the logistics supply chain, said the company in its statement. 

 

J&T sees Messi as a "generational athlete" whose sporting ethic, humility and dedication align with the values of the fast-growing logistics company, it added. 

 

On the new partnership, Rachel Liu, global branding director of J&T Express, said: "Through his grit and accomplishments, Messi is an inspiration to many. This resonates deeply with our values of building a caring, responsible and sustainable business."

 

Messi, considered one of the greatest football players of all time, also expressed his excitement about the partnership. 

 

"We share many similarities in our passion and determination to never stop improving. Just as the sport of football unites millions across the globe, J&T Express seeks to develop logistic solutions to connect its customers to the world. I look forward to being part of this journey," he stated. 

 

Since its inception, within the span of a year, J&T Express said it quickly transformed from a start-up to a full-fledged logistics company, offering delivery services, including same-day, next-day, and international shipping.   

 

In January last year, J&T Express officially expanded its logistics network to Saudi Arabia and UAE, covering all local provinces and regions in the two countries. 

 

Apart from catering to businesses of all sizes, J&T Express also serves some of the biggest e-commerce platforms such as SheIn and Noon, with a large volume of e-commerce parcels flying from China to UAE/KSA daily through their services. 

 

As a world-renowned athlete with a massive global fan base, Messi is the perfect fit for J&T Express's global aspirations, said the company. 

 

His passion for excellence and dedication to his craft aligns with the brand's commitment to providing top-notch service to its customers around the world, it added.-TradeArabia News Service