noon.com, a leading online shopping destination in the region, in partnership with Times Internet (UK) Limited, will exclusively stream the 2023 and 2024 Indian Premier League (IPL) on the noon app, providing customers with live action.

The service, which will be behind a paywall, will allow fans in the UAE, Saudi Arabia, and Egypt to buy a season pass to watch an uninterrupted, high-quality video stream of all IPL’23 and IPL’24 matches.

noon will stream all matches on the app, with additional features such as English commentary and unique match analysis before and post-match for a complete viewing experience. More details about the subscription, including pricing, will be revealed closer to the launch, a noon statement said.

The Indian Premier League is the most-watched tournament in the cricketing calendar, drawing hundreds of millions of fans each year. The IPL provides fans with the ultimate experience of witnessing their favourite cricketers in action. With a 5 million-plus addressable market, cricket is one of the most popular sports in the region. This year’s huge IPL tournament will run from March until May, overlapping with Ramadan 2023, a key event in the region, and noon has exclusive digital rights to stream it.

Tanweer Anwar, VP of Monetization, noon, said of the upcoming launch: “This year is going to be a big one for noon. We're excited to bring customers new features and a bigger, better experience than ever before. Content is the key to keeping customers, increasing the number of times they buy from you, and making your commerce offering more appealing. We're even more excited to watch our selling partners grow and succeed as a result of our commitment to finding new and exciting ways to engage with our customers.”

The IPL is one of the most popular cricket tournaments in the world, with millions of fans tuning in every year, making it not only an exciting event but also one that reaches many people across different demographics. noon’s IPL streaming service will give partners a unique chance to reach a highly interested audience during a major sporting event using noon.com's prime advertising space.

Advertisers will also be able to book slots for both 2023 and 2024, resulting in a more long-term partnership and a great opportunity to make their campaign last longer than the current season.

Anwar continued: “This is an opportunity for brands to increase awareness and create engagement with a hyper-engaged target audience through advertising on noon.com. Ads will be incorporated into the viewing experience, allowing customers to click and go directly to advertised product pages or brand websites.” – TradeArabia News Service