Hope Ventures, the investment arm of Hope Fund, has signed up TRACCS Bahrain as the official communications partner for the group and its subsidiaries, Beban HQ by Hope, and the most recent addition, Ink-Corporate. The Hope Ventures is the producer of Bahrain's first entrepreneurship-themed reality show - Beban.

 

As a leading independent communications agency with regional offices, TRACCS will be extending its expert communications and media services to Hope in support of its mission of facilitating opportunities for merited local entrepreneurs with global ambitions and equipping them with the tools and resources needed to accelerate their growth to new markets.

 

The announcement was made at a ceremony held at HQ, Bahrain’s largest co-working space owned and operated by Hope, and was attended by Fajer Alpachachi, General Manager of Hope Ventures, Shereen Bushehri, TRACCS’ VP of Innovation & Development and Bahrain Managing Director and was accompanied by Hope and TRACCS representatives.

 

Commenting on the partnership, Fajer Alpachachi, General Manager of Hope Ventures, said: "We are thrilled to be announcing TRACCS Bahrain as Hope’s official communications partner, as it is an extension of a preceding successful partnership. Our joint efforts have resulted in shedding light on over 60 regional entrepreneurs through both seasons of Beban TV show."

 

"At Hope, we firmly believe that every merit-based, promising entrepreneur deserves the opportunity to tell their story, and today, with this partnership, they will be empowered to shape their narrative with the support of great storytellers like TRACCS," she stated.

 

On her part, Shereen Bushehri, TRACCS’ VP of Innovation & Development and Bahrain Managing Director, said: "We are delighted to be strengthening our ties with Hope Ventures as their Official Communications Partner, which will play an integral role in uplifting the voices of Bahraini entrepreneurs."

 

"As we build on our previous collaboration with Hope, TRACCS will utilize its multi-industry experience and expertise to craft meaningful success stories and showcase the potential of promising young talents in the kingdom. We look forward to working closely with Hope Ventures and its subsidiaries to equip them with the proper communications tools to thrive in an evolving industry," he added.-TradeArabia News Service