International Media Investments (IMI), the region’s leading privately-owned media investment group, has announced two new hires to its Executive Management Team. Rania Masri El Khatib has been appointed as Chief Brand and Marcomms Officer and Sharif Badreddine appointed as Chief Revenue Officer. Both executives will report directly to Rani R. Raad, the Group’s Chief Executive Officer.

 

These appointments come as part of IMI’s transformative efforts to build the organisation into a forward-thinking global media powerhouse. "As IMI continues to grow, it is imperative for us to have the right expertise in place to propel our ambitious strategy forward. We are pleased to welcome Rania and Sharif to IMI, both of whom bring a wealth of experience and a proven track record of strategic achievements that will fortify IMI's leading position in the industry, in line with our commitment to delivering innovative media solutions and elevating our presence in the global media sector,” Raad commented. 

 

Extensive background

El Khatib, a seasoned professional with over 20 years of experience in the brand and marketing industries, brings forth a wealth of expertise in shaping the way brands can innovatively connect with audiences. Her extensive background includes working with various international brands and launching homegrown ones; she most recently served as the Chief Transformation Officer at Chalhoub Group, the Middle East’s largest luxury retail organisation, before starting her own consultancy. 

 

At IMI, she will lead the brand strategy, Marketing, Communications and Creative functions, with a vision to connect with audiences on multiple levels in a fast paced and information-rich world. “I am thrilled to join IMI and to contribute to a field that not only informs but also entertains and enriches lives,” she said. 

 

Badreddine, brings more than two and a half decades of experience in the media and advertising industry, having served as the Group Director of Commercial at MBC Group, where he developed a holistic and multi-platform approach focused on product innovation and the creation of alternative revenue streams. 

 

Strategic innovation

His visionary leadership and strategic innovation have significantly influenced organisations and high-profile brands across various sectors and regions. In his new role, Badreddine will lead the Commercial team, driving product innovation and revenue growth. 

 

“I am delighted to join IMI, an organisation that stands at the forefront of media innovation and global storytelling. While our content continues to engage, inform, and inspire people worldwide, my priority would be to strengthen our partnerships with clients and agencies, and help create innovative and deeper connections with their brands,” Badreddine commented. 

 

IMI is a privately-owned investment company focused on building a portfolio of quality media assets across the globe. The company’s brands currently include The National, CNN Business Arabic, and Al-Ain News; along with interests in Sky News Arabia and Euronews.--TradeArabia News Service