Italian fashion will take centre stage at the Spring /Summer 2025 edition of Dubai Fashion Week (DFW), at d3 from September 1-7, 2024, with the inaugural edition of ‘La Moda Italiana: Dubai Edition’ being organised by the Italian Trade Agency (ITA), in collaboration with DFW.

La Moda Italiana; Dubai Edition will welcome 25 prestigious Italian brands to present designs across a wide range of fashion categories, including clothing, footwear, leather goods, and eyewear.

Each brand has been carefully selected by the ITA to represent the pinnacle of Italian craftsmanship and quality.

The exhibition joins a packed calendar of designer runway shows and exclusive citywide events for DFW, which recently also announced legendary Italian luxury label Roberto Cavalli as Guest of Honour.

Open to all, and a part of Tecom Group, the pioneering exhibition will highlight the growing significance of Italian fashion in the UAE market.

Leveraging the Spring/Summer 2025 edition to promote Italian brands underscores DFW as a gateway to strategic partnerships and markets and reinforces Dubai’s position as a global fashion capital. 

Lorenzo Fanara, Italian Ambassador of UAE: “Italy's fashion exports to the UAE have reached €838 million in 2023 and are continuously growing.

“With the new flagship initiative “La Moda Italiana: Dubai Edition”, launched by the Italian Trade Agency together with the Dubai Fashion Week, Confindustria Moda and 25 leading Italian brands, we will showcase the best that Made in Italy has to offer in the fashion scene to a distinguished audience of key stakeholders.”

Valerio Soldani, Italian Trade Commissioner of UAE, said: “We are thrilled to finally start, for the first time ever, the Italian Fashion Showcase at Dubai Fashion Week.

“We have been working hard to deliver this first edition as a key milestone: one more opportunity to innovate, increase and improve our portfolio of activities meeting the growth of fast-paced industries driving the constant growth of Made in Italy in the key global market of the Emirates.

“Italian exports of fashion products have reached 378 million Euro (+38%) to April 2024, delivering excellence in all the “total look” industry verticals Italy is famous for.

“The exhibition area of the Italian companies is at the hearth of the Dubai Design District, in Building 6, a few steps from the Fashion Week catwalks, and will be visited by a delegation of buyers from the whole GCC region as well as media representatives, influencers, trend setters and opinion leaders in the industry.”

Khadija Al Bastaki, Senior Vice President of Dubai Design District (d3), part of Tecom Group, said: “DFW’s collaboration with the Italian Trade Agency strengthens those foundations and promotes collective economic and commercial growth through the fashion sector.

“La Moda Italiana: Dubai Edition will reinforce DFW as a gateway to new business opportunities and markets and bolster Dubai’s position among the world's fashion capitals.”  

Jacob Abrian, Chief Executive Officer of Arab Fashion Council: “With ITA’s participation, ‘La Moda Italiana: Dubai Edition’ becomes a key highlight of Dubai Fashion Week, reflecting our ongoing commitment to supporting international talent, particularly the outstanding creativity and craftsmanship of Italian designers.” – TradeArabia News Service