Dhofar Poultry Company (DPC) is ensuring the supply of its fresh and frozen chicken packs across hypermarkets in Oman to meet the increased demand during the holy month.

 

The concept of freshness is an integral part of DPC’s offering and it ensures nothing but the freshest, most nutritious and Halal chicken for all its consumers.

 

During the holy month of Ramadan, DPC highlights the importance of opting for food items that aren’t just tasty but also meets the necessary nutritional requirements of the body. 

 

Being a 100% Omani company with the ability to process food locally, the flexibility and adaptation of DPC’s products to suit the needs and demands of the local market are considerably higher when compared to other international brands. 

 

The time taken for any imported chicken to reach the consumer is also significantly longer. DPC, on the other hand, enjoys the advantages of being local and capitalises on its strong distribution network to reach wholesalers and retailers in all parts of the sultanate quicker. 

 

This is especially crucial during periods such as the month of Ramadan, when the demand rises. With the advantage of a minimum delivery time from farm to table, consumers are assured of the highest quality, fresh chicken.

 

“Apart from the fact that DPC takes great efforts in ensuring our birds are raised on organic feed with the highest standards of hygiene in mind, what makes our products especially popular is the unmistakable freshness and taste. Opting to buy local products benefits the consumers as well as the local economy. While local food products are often higher in nutritional value, purchasing local also means supporting the local economy,” said Salim bin Taman Al Ma’ashani, CEO of DPC. 

 

“During Ramadan, we have a higher demand for our products. Owing to our excellent delivery and distribution network, we are able to ensure that our products reach every corner of the sultanate on time and there is no shortage in supply. Our consumers are guaranteed daily farm-fresh chicken each time they reach out to their favourite brand which is DPC.”

 

“In 2020, when the impact of the Coronavirus was first felt, we planned ahead and with swift action we were able to ensure that there are adequate supplies of our chicken during the entire month Ramadan across the country. We are committed to continue on this agile path.”

 

With a workforce that is passionate about what they do, an efficient distribution and delivery network, and an unfaltering promise of the freshest chicken in the local market, DPC has successfully become a favourite amongst consumers in the sultanate. -- Tradearabia News Service