Identity, a global full-service events company with over 20 years of blue-chip experience, has announced the expansion of its business to the Middle East with the opening of two new offices in the UAE. 

 

Building on the successful delivery of some of the largest HMG-led events including the G7 Summit, COP26, and the NATO Summit, Identity is bringing production expertise coupled with innovative broadcast technology to deliver the world’s largest hybrid events to the Middle East.

 

The UAE is a hub for major events, from corporate conferences to world-class sporting events, and this launch will position Identity to continue meeting the growing demand for top-tier event planning and management in the region. 

 

Global hub

Michael Gietzen, CEO, Identity Group, said: “The region is rapidly becoming a global hub for entertainment, business, and sporting events, and the UAE is a natural home for Identity’s offices. The global events industry has witnessed a positive shift, particularly in the region, with the ushering in of COP28 ascending global conversations to new heights from the heart of the UAE. 

 

“As we continue to drive influential events, the appetite for human experiences beyond the digital realm is needed more than ever to strengthen the fabric of communities and society. The UAE is the perfect hotspot for the Identity team and industry practitioners alike to propel in a fast-paced region like the Middle East.”

 

Ryan Perkins, General Manager, Identity Middle East, said: “We are thrilled to announce Identity’s UAE offices, bringing us closer to our regional partners across the Middle East. This expansion is a testament to our commitment to delivering exceptional experiences for our clients. We look forward to leveraging our expertise in delivering live experiential events and pioneering the human experience, supporting the UAE’s burgeoning position as a safe, secure, and accessible hub for global gatherings and a top choice for international business, entertainment, and cultural events.” 

 

Key projects

Identity is working on significant projects won in the region alongside public sector organisations, with exciting opportunities on the horizon. 

 

Following Identity’s success in the UK and Europe, the agency has now expanded into the UAE with offices in both Abu Dhabi and Dubai. Shaping its organisational structure in the UAE to create new market space, Identity harnesses a unique understanding of both clients and suppliers across the spectrum of the industry continuing to design a positive impact across its UAE business.-- TradeArabia News Service