Centara Hotels & Resorts, Thailand's leading hotel operator, has announced the official launch of New Agenda: Meetings Redesigned, an innovative one-stop approach to MICE events dedicated to delivering engaging and inspiring experiences.

As the MICE market makes a triumphant return, Centara stands at the forefront, ready to welcome both domestic and international clients with an array of creative meeting, culinary and team-building concepts, complemented by sustainable venues in awe-inspiring locations, from convenient city-centre hotels to stunning heritage sites and world-class beach destinations, a statement said.

With its recently refreshed approach, New Agenda: Meetings Redesigned, it has set a new standard for MICE gatherings across four key pillars. It all starts with Centara’s One-Stop Meeting Guru service, personalised end-to-end event management with a single point of contact to ensure seamless communication, planning, coordination and execution onsite.

In addition, Centara’s in-house F&B team designs unique and immersive Creative Catering and dining experiences to reinforce and strengthen participation, with tailored ideas that can include a sensory-driven "Dinner in the Dark", a power lunch on a Maldivian submarine, casual beach barbecues, a Thai food stall journey, MasterChef-inspired cooking challenges, and a create-your-own cocktail bar, amongst others.

Team-building Redefined sees teamwork reach new heights as Centara partners with globally renowned training provider, Asia Ability, to develop bespoke team-building programmes that foster resourcefulness, knowledge-sharing, and active participation through workshops, community outreach activities and beyond.

Also, Centara promises to Lead the Way in Sustainability, offering greener meeting options combining sustainability, convenience and eco-conscious amenities into one package with the use of LED and natural lighting, low-flow taps, waste separation, eco-friendly materials and locally-sourced produce to reduce carbon emissions throughout its award-winning venues.

Additionally, Centara also offers Earth Care Activities, including the 'Plastics Only, Please' beach clean-up campaign, to empower teams to give back and reaffirming the brand’s commitment to the environment.

“New Agenda: Meetings Redesigned reinforces Centara's commitment to delivering outstanding MICE events tailored to the ever-evolving needs of our clients,” said David Good, Executive Vice President – Hotel Operations of Centara Hotels & Resorts.

“With innovation at our core, we are proud to offer venues and experiences that not only inspire, but also contribute to a more conscious and sustainable future”. – TradeArabia News Service