Medcare and Aster Pharmacy have appointed international tennis star Andrey Rublev as their brand ambassador, to showcase their world-class health and wellness offering.

The World No 5 player, who is currently participating in the World Tennis League (December 21-24), taking place in Abu Dhabi, will promote the world-class facilities and clinical excellence of Medcare, a premium healthcare brand with four hospitals and 20 medical centres across Dubai and Sharjah.

The collaboration will align ‘Happiness begins with Health’ campaign, launched earlier this year, encouraging individuals to prioritise their own and their family’s well-being.

Andrey would also champion the wellness, nutrition and lifestyle segments of Aster Pharmacy, which is GCC’s leading retail chain with three decades of experience in pharmaceutical, health and wellness products retailing.

The 26-year-old Russian professional tennis player has won 14 ATP singles championships, including an ATP 1000 title in Monte Carlo this year.

Announcing the partnership, Rublev said: “As a professional athlete, I’ve always been an advocate of health, fitness and healthy living.  Partnering with Medcare’s “Happiness Begins with Health” campaign, as well as Aster Pharmacy’s focus on delivering good health and happiness, makes perfect sense to me.

“Joining the company is an opportunity for me to make an impact on people’s lives and I hope that my vision for a healthier society will encourage people and their families to be proactive about staying healthy.”

Alisha Moopen, Managing Director and Group CEO of Aster DM Healthcare GCC, said: "Andrey Rublev joining us as our brand ambassador aligns with our aim to encourage people to prioritize their own health, wellbeing and fitness.

“As one of the leading athletes and tennis champions, his commitment to fitness and healthy living is remarkable and we are confident that as our ambassador for Medcare and Aster Pharmacy, he would be able to share our message with a global audience and encourage them to take proactive measures to safeguard their own and their family’s health.”

Speaking on the connect between sports and health, Rahul Kadavakolu, Group Chief Marketing Officer of Aster DM Healthcare said, “Andrey is one of the fittest athletes and an icon for the current and next generation athletes and fans. The link between health and the world of sports is inseparable and as we encourage our customers and patients to prioritize their own health and well-being, there can be no-one better than Andrey to help spread our message across GCC and the rest of the world.”

Aster Pharmacy and Medcare are eager to embark on a number of community-focused initiatives with Andrey's support and cooperation. These initiatives will include health awareness campaigns, visits by Andrey to Medcare hospital's paediatric departments, and endeavours to provide healthcare to all segments of society. – TradeArabia News Service