The ‘Made in Oman’ campaign that took place at various commercial centres across Oman has been well received by citizens and residents, Times of Oman said in a report. It was organised by the Ministry of Commerce, Industry, and Investment Promotion (MoCIIP) in collaboration with the OCCI and OPEX.

The campaign also played a crucial role in raising societal awareness about the significance of buying Omani-origin products, supporting Omani producers and exporters, and drawing international attention to the quality of Omani products, said the MoCIIP.

Purchasing Omani products is considered a means of supporting the national economy, and enhancing both local and global recognition of the quality of Omani products, a statement said.

The ministry emphasised that the implementation of standard specifications and technical regulations, along with the application of best practices, contributes to the promotion and protection of the national industry against unfair competition.

The campaign aimed to introduce and promote national products in the local market, boost confidence in the new national product identity, encourage industrial entities to obtain a national product identity license and strengthen consumers' loyalty to local products.

Additionally, it sought to create communication channels between producers and consumers, enhance and diversify the national economy, and foster collaboration between industrial establishments and small to medium-sized enterprises.

Mazin bin Humaid Al Siyabi, the Assistant Director-General of Industry at the MoCIIP, said that the 'Made in Oman’ campaign aligned with the ministry's industrial strategy. It aimed to support the national industry by creating an investment-friendly climate for establishing new industries and developing existing ones by addressing existing challenges.

Al Siyabi added that the campaign had yielded numerous positive outcomes, such as increased awareness of the quality and specifications of Omani products with global value.

“Omani products have become competitive in both domestic and foreign markets, supporting the national economy, and achieving economic gains by circulating funds internally, boosting domestic trade, and contributing to the activation of other economic sectors.

“Furthermore, it enhances the trade balance and diversifies income sources for the country.”

Imad bin Khamis Al Shukaili, the Director General of the Directorate General of Standards and Metrology at the MoCIIP emphasised the role of specifications, standards, and technical regulations, along with the application of best practices, in promoting and protecting the national industry.

These measures aim to ensure tangible economic gains for the country, enhance its competitiveness both locally and in global markets, encourage innovation, improve local investment, and regulate buyer-seller relationships at the national level.