PureHealth, the largest healthcare platform in the Middle East, and the Zayed Higher Organization for People of Determination (ZHO), signed a partnership to support people of determination through their products and services, promote their well-being, and enable their inclusion and social empowerment.

The collaboration between PureHealth, its subsidiary Rafed, the UAE’s largest healthcare Group Purchasing Organisation, and the Zayed Higher Organization for People of Determination (ZHO) is aligned with the UAE government's agenda and the Abu Dhabi Strategy for People of Determination.

This initiative, which forms a part of PureHealth’s Corporate Social Responsibility commitments, aims to empower all members of society, a statement said.

The primary focus of this collaboration is to establish a framework that ensures the procurement of products made by people of determination across the PureHealth group. This helps in not only supporting these individuals but also in integrating them more actively into the wider community, the group said.

Under the agreement, PureHealth and Rafed will also work with ZHO to create opportunities for the people of determination through focused initiatives.

As part of the partnership, Rafed will support ZHO in enhancing the visibility of products and services by the people of determination across its customer database. It will also prioritise goods and services by ZHO, subject to alignment with its quality and procurement standards. 

With centres across Abu Dhabi, ZHO provides a range of integrated services that aim at rehabilitating for people of determination for inclusion into the community. These services include training and education, vocational and therapeutic rehabilitation, psychological care, family counselling, as well as supporting educational and sport activities.

The partnership agreement was signed by Rashed Al Qubaisi, Group Chief Corporate Officer of PureHealth, and His Excellency Abdullah Abdul-Ali Al-Humaidan, Secretary-General of Zayed Higher Organization for People of Determination at ZHO.

Al Qubaisi said: “In line with the vision of the UAE’s leadership to enable all members of the society, PureHealth has committed itself to empowering the people of determination.

“By celebrating their diversity and abilities, we aim to create awareness, break barriers, and highlight their potential and talent. Inclusion drives innovation and triggers positive change.

“Our collaboration with Zayed Higher Organization will enable people of determination financially, culturally, and socially to contribute to overall socioeconomic progress.”

Al Qubaisi added: “It is also a major step in our endeavour to support local industries, encouraging locally available talent and skills, and contributing to the National ICV programme to futureproof our industries and build a sustainable and prosperous future for the UAE.”

Al-Humaidan said: “Over the past years, the Zayed Higher Organization has collaborated with various governmental and private institutions to launch initiatives supporting people of determination.

“Our efforts have always centred on empowering them and creating positive change in society. We are proud of our partnership with PureHealth and Rafed, which will not only enable people of determination socially but will also contribute to their financial independence. This underscores PureHealth's commitment to promoting inclusivity and equality.”

This cooperation is in line with PureHealth’s commitment to support the National In-Country Value (ICV) Programme and local suppliers. The group has committed to AED 13 billion in local procurement by 2032, as part of its support to the development of the UAE’s indigenous manufacturing and industrial sector and boosting its regional and global competitiveness. – TradeArabia News Service