The Mothers’ Endowment campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, has raised over AED1.484 billion ($404 million), exceeding its target in less than a month of its launch.

 

The campaign was launched to honour mothers by establishing an AED1 billion endowment fund that aims to support the education and training of millions of individuals around the world, a Wam news agency report said.

 

HH Sheikh Mohammed said the campaign will continue to welcome contributions throughout the year.

 

HH Sheikh Mohammed said: “As the blessed month of Ramadan draws to a close, we are excited to conclude a campaign that attracted hundreds of thousands of participants to honour mothers. The Mothers’ Endowment which raised over AED1.4 billion during Ramadan is a permanent education fund and an ongoing charity in the name of UAE mothers, may God bless our efforts.

 

"Our mothers will remain our paradise, and our ticket to paradise. Nothing repays our debt to them, so we will continue to celebrate them. May God protect all mothers, and may God protect the UAE.”

 

“The Mothers' Endowment campaign's success in exceeding its target in record time is a testament that generosity is testament to the benevolent, generous nature of the UAE people and to their deeply rooted principles. The Emirati community has presented a bright example of giving and solidarity that are integral to the UAE’s value system and identity,” he added.

 

“The UAE will not waver in its mission to serve humanity and help communities rise up and improve through projects and campaigns that go far beyond temporary aid and focus instead on sustainable and constructive empowerment.

 

“Any initiative that has the mother and her selflessness at its core is a blessed initiative that will reap doubled rewards. The Mothers’ Endowment is an ongoing charity in honour of our mothers, and it will continue to welcome contributions to ensure greater benefits,” Sheikh Mohammed said, in conclusion.

 

Major contributors

Among major contributors to the campaign, Azizi Developments announced a contribution of AED600 million for the establishment of an endowment education complex, marking one of the largest charity contributions in the UAE. Sobha Realty Group also contributed AED400 million to establish an endowment university as part of the Mothers’ Endowment campaign, while West Zone Group contributed AED130 million to develop an endowment building that will dedicate its proceeds to supporting MBRGI’s initiatives relating to spreading knowledge and education around the world.

 

Most Noble Number charity auctions

A number of accompanying events helped support the Mothers’ Endowment campaign reach its target in record time, including the Most Noble Number charity auctions held in Abu Dhabi and Dubai, raising a total of AED116.47 million with support from Abu Dhabi Police, Dubai Road and Transport Authority (RTA), etisalat by e& and du.

 

The Most Noble Number charity auction in Dubai raised AED38.095 million from auction RTA plate numbers, etisalat by e& and du special mobile numbers. The 3rd Most Noble Number online charity auction, organised by Abu Dhabi Police, raised AED78.38 million from auctioning 555 special plate numbers.

 

Massive success

The campaign is launched under the umbrella of MBRGI, the largest humanitarian and aid organisation of its kind in the region, and is an extension to the massive success of previous Ramadan campaigns launched under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum. Those include the '10 Million Meals’ campaign launched in 2020 and recorded contributions of over 15.3 million meals, followed by the ‘100 Million Meals’ campaign in 2021, which doubled its target and distributed 220 million meals in 30 countries around the world. In 2022, the ‘1 Billion Meals’ campaign reached its target in under a month and provided food support across 50 countries, while last year’s ‘1 Billion Meals Endowment’ campaign received community-wide support and raised AED1.075 billion by the end of Ramadan.