ACDelco, a leading automotive parts and battery brand owned by General Motors, said it has completed 25 years of brand presence in Saudi Arabia for its aftermarket car battery division.

This milestone, it said, signifies a quarter-century of commitment to local industry, talent development, and technological innovation in the kingdom.

ACDelco's commitment to Saudi Arabia goes beyond supplying high-quality batteries. Over the past two and a half decades, ACDelco has introduced a range of innovative products, including stamped grid technology and maintenance-free batteries.

Most recently, the company launched the Enhanced Flooded Battery (EFB), catering to the growing demand for start-stop vehicle features. This focus on cutting-edge technology ensures that ACDelco remains a market leader in the GCC region, offering superior products to customers across the Middle East and North Africa.

"Our success in Saudi Arabia can be attributed to a deep understanding of the market, a commitment to adopting the latest technologies, and a strong focus on building a skilled Saudi workforce," said Sajed Sbeih, Director of Customer Care and Aftersales for General Motors Middle East.

"We are incredibly proud of the role we have played in Saudi Arabia’s industrialization journey, and we look forward to continuing to serve this market in the foreseeable years,” added Sbeih.

Looking ahead, ACDelco remains steadfast in its commitment to the Saudi market and wider regional markets.

The brand prioritises customer satisfaction by continuously improving the customer experience and offering exceptional products.

As the automotive industry embraces new trends, such as the shift towards electric vehicles, ACDelco is gearing up for the future, of which quality batteries will form the foundation.

Electric vehicles will still utilise batteries such as MF and EFB, therefore future plans are evolving to meet market needs and the ambitious future mobility targets of the regional governments.

ACDelco batteries’ 25-year legacy in Saudi Arabia is a testament to the brand’s dedication to quality, innovation, and customer focus. By remaining rooted in its core values and fostering a spirit of collaboration, ACDelco said it is strongly positioned to continue its success story in the years to come. – TradeArabia News Service