Adnec Group's 2024 edition of the Abu Dhabi and Al Ain Summer Sports will be led by digitally-driven operations, thanks to a strategic IT agreement with UAE-based Qode, a key player in Abu Dhabi's Hub71 tech ecosystem.

The partnership will provide an advanced venue management solution that will enable Adnec Group to improve registration, booking, and sales processes using innovative digital solutions and applications, streamlining its operations and enriching the visitor experience for the Abu Dhabi and Al Ain Summer Sports edition.

Qode developed Qportal, an innovative app and platform that has facilitated easy access to various sports offerings at Abu Dhabi and Al Ain Summer Sports editions.

This has resulted in smoother and more flexible interactions for visitors during the booking process, enhancing their experience during participation and booking for various sports and accompanying events.

Humaid Matar Al Dhaheri, MD and Group CEO of Adnec Group, said: "Our partnership with Qode is part of our strategy to increase operational and organisational efficiency and improve the experience of participants at all Adnec events.

“It reflects our commitment to leveraging advanced technology to deliver outstanding event experiences for all visitors at the Group's centres.”

Al Dhaheri added: "We are proud of the advanced level reached by national companies in the digital services sector.

“This partnership reinforces our efforts to support Emirati talent and innovation in these vital sectors and growing Abu Dhabi's tech ecosystem, contributing to strengthening Abu Dhabi's position as the capital of creativity and innovation in the region.”

Ahmed Eisa Al Qubaisi, Founder and CEO of Qportal, said: "This partnership is a testament to the innovative spirit and technical excellence of UAE companies that have proven their ability to compete regionally and internationally.”

"We are pleased to support the Abu Dhabi Summer Sports and Al Ain Summer Sports by improving operations and enhancing their digital presence with our technology.

“Our goal is to ensure a seamless experience based on smart technology solutions and applications, making the Abu Dhabi and Al Ain events a leading model of success and excellence.

“The collaboration between Adnec Group and UAE’s Qode has enhanced venue and leisure booking management for Abu Dhabi and Al Ain Summer Sports by streamlining operations and improving customer experiences through integration across all digital and physical touchpoints.

“Implementation has also notably improved data capture capabilities, enabling a better understanding of customer behaviour and more efficient processing of analytics.” – TradeArabia News Service