The 63rd International Congress and Convention Association (ICCA), the global meetings industry network, in Abu Dhabi will take the participants on a transformative journey of inclusivity, innovation, and collaboration.

Centred on the four content pillars of technology and innovation, sustainability and environmental impact, business trends and growth, and cultural awareness and social impact, the Congress will unfold via these four distinct themes.

The ICCA Hub

Building on the Sharing Hubs from Bangkok, the ICCA Hub will be the heart of all that is happening within the Congress. The Main Hub serves as the focal point, with four quadrants dedicated to each Content Pillar, designed to reflect their unique identities.

The centre stage will deliver inspiring keynotes with a clear line of sight for all delegates. When there is no keynote taking place, each quadrant will have its own stage and speaker(s), creating a dynamic and immersive experience.

Throughout the Congress, everyone will be able to share their insights, ideas, "aha" moments, and challenges, which will be displayed above the centre stage in real time.

This setup fosters dynamic discussions, from roundtable sessions immediately following presentations to spontaneous interactions at catering stations, ensuring that delegates are constantly engaged and can switch sessions if they find something more interesting in another quadrant.

Each track features keynotes, out-of-the-box experiences, and breakout sessions, ensuring a comprehensive exploration aligned with the four content pillars. The Congress environment is enhanced with state-of-the-art LED screens and interactive elements that facilitate engagement and display real-time updates.

Attendees will be classified into behavioural science personas — analysts, diplomats, sentinels, or explorers — and navigate dialogue perspectives tailored to their roles, promoting interaction with diverse viewpoints and collaborative idea generation.

Spatial design integrates greenery and decompression zones, promoting wellbeing amid stimulating content.

By incorporating storytelling, live updates, and continuous feedback, the 2024 ICCA Congress not only deepens knowledge exchange but also pioneers the integration of AI tools for personalised navigation and enhanced attendee experiences.

This forward-thinking approach aims to redefine the role of conferences in inspiring global collaboration, innovation, and sustainable practices across the meetings industry. – TradeArabia News Service