New Global Sport Conference (NGSC) that will take place from August 24-25, at the ‘Four Seasons Hotel Riyadh At Kingdom Centre’, has revealed three leading companies as exclusive event partners.

They are visionary leaders from the esports, gaming, business, entertainment realms, offering a unique platform to explore the future of fandom and its transformative potential, said a statement.

In the latest illustration of support from the wider business community, stc Group, the engine of digital transformation, has been named a Strategic Partner of the NGSC.

As a Strategic Partner of the NGSC and the Elite and Founding Partner of the Esports World Cup, stc Group showcases its long-term commitment to empowering the esports sector by helping to drive long-term growth, development, and sustainability across Saudi Arabia’s gaming and esports industry.

Chinese consumer electronics company Honor has been confirmed as an Official Partner.

Penny Diao, CMO of Honor Middle East and Africa, said: “Following our support for the Esports World Cup in Saudi Arabia this summer, Honor is proud to be an Official Partner of this year’s New Global Sport Conference.

“As we continue to focus on enhancing gamers’ experiences and supporting the growing gaming community, Honor is committed to advancing mobile gaming through a range of hardware and software innovations.

“These advancements aim to deliver a seamless and optimal gaming experience, precisely addressing gamers’ needs and enhancing their overall gameplay.”

Additionally, Barn’s, Saudi Arabia’s first contemporary specialty coffee brand, is supporting the conference as an Official Partner. 

Mohammed Alzain, CEO at Barn’s, said: “Partnering with the New Global Sport Conference is a real privilege, and we’re looking forward to contributing to its certain success.

“As a national brand, we’re always eager to support influential events that ignite conversations around the most influential sectors central to economic growth and national prosperity now and in the future.”

Mohammed Al Nimer, Sales Director, Esports World Cup Foundation, said: "It is amazing to see more leading brands showing confidence and trust in the New Global Sport Conference 2024 and what it means to the ever-growing esports and gaming sector.

“Our visions are aligned, and with our Strategic and Official Partners, we believe in the future of fandom and its critical role in shaping what many industries need to consider and plan for in the near future.”

Building on the success of its inaugural event last year, NGSC said it continues on the path forged by the successful 2022 and 2023 editions of the Next World Forum.

Hosted under one exclusive banner, NGSC will hold sessions highlighting the challenges and opportunities in crafting a new global sporting legacy, the role of technology in shaping the future of competitive gaming, and the art of storytelling in esports.

While examining how audiences help shape business strategies, content creation, intellectual property, media rights, marketing, and community building, NGSC will explore how fandom transcends every aspect of modern society in line with its ‘The Future of Fandom’ theme. – TradeArabia News Service