Fitness First, the GCC's largest, most trusted and established health and fitness brand, has unveiled its ambitious expansion strategy, marking a significant leap forward in the region's fitness landscape. 

 

Coinciding with the 50th Anniversary of parent company, Landmark Group, Fitness First will be opening four cutting-edge clubs and enhance existing facilities, all aligned with the brand’s new strategic direction.

 

The expansion reinforces Fitness First's unrivaled leadership in the industry, setting new standards for comprehensive wellness and delivering unparalleled experiences to its members.

 

Expanding the Fitness First footprint

By the end of the year, Fitness First will open four state-of-the-art clubs in prime urban locations, with two more slated for 2025 – meeting the growing demand for premium fitness services. Dubai will see two flagship clubs open in Business Bay and Dubai Media City, while Abu Dhabi welcomes new clubs at Al Wahda Mall and Forsan Central Mall. Two additional locations will be revealed later.

 

Each new club will feature cutting-edge fitness technology and a wide array of advanced equipment, catering to everyone from beginners to seasoned athletes. Members can enjoy dedicated studios for boxing, Reformer Pilates, cycling, and Group Exercise classes, alongside functional training areas and outdoor gym spaces for a dynamic workout experience. 

 

The Dubai clubs will include swimming pools, cold plunge pools and treatment rooms with a focus on recovery, while the Abu Dhabi locations will offer exclusive, ladies-only facilities.

 

Fitness First is also elevating the experience at its existing clubs by integrating the latest design concepts, ensuring a unified and premium environment across all locations.

 

Collaborating with global design agency LXA

Fitness First has engaged the expertise of global design agency LXA to lead the implementation of its new vision across both current and upcoming clubs. Drawing on their vast industry experience, LXA has created a transformative fitness experience, ensuring that the design and atmosphere reflect Fitness First’s new and elevated brand standards that will elevate the member journey, making each visit more engaging and enjoyable, with the member at the heart of the experience.

 

Leading the way in the GCC and beyond

With nearly two decades of leadership in the UAE and GCC fitness industry, Fitness First is actively exploring new sites and acquisitions beyond the UAE, reaffirming its commitment to growth and excellence.

 

Mark Buchanan, CEO of Fitness First, commented: "As the largest operator in the UAE, our new clubs and enhanced facilities reflect our commitment to providing our members with the best possible environment to achieve their fitness goals. With these initiatives, we are not just expanding our footprint; we are redefining what it means to be a leader in health and wellness across the GCC."--TradeArabia News Service