Snowflake, has unveiled its AI Data Cloud for the travel and hospitality sector, combining advanced data capabilities with industry-specific solutions that will enable airlines, hotels, and travel providers to leverage AI for enhanced operational efficiency and customer experiences.

With Snowflake’s AI Data Cloud, businesses can implement hyper-personalised marketing strategies, leading to a 30% increase in customer acquisition while significantly reducing associated costs.

This innovative approach ensures that marketing campaigns are tailored to individual customer preferences.

Whitnee Hawthorne, Global Head of Travel & Hospitality at Snowflake, said: "The travel and hospitality industry is at a pivotal moment, with AI and data-driven insights becoming critical for success.

“Our AI Data Cloud provides the tools needed to drive innovation and operational excellence, ensuring businesses meet evolving customer expectations."

Snowflake’s robust partner ecosystem facilitates seamless data enrichment through the Snowflake Marketplace, allowing organizations to integrate third-party data sources.

This capability enables travel and hospitality companies to make more informed decisions, ultimately enhancing customer engagement and operational effectiveness. – TradeArabia News Service