The Association of Chartered Certified Accountants (ACCA) has appointed a new head for Eurasia and Middle East to drive its growth strategy and build strong relationships with key stakeholders by drawing on his technological prowess.

The Middle East is a region Kush Ahuja knows well. Prior to joining ACCA, he headed HDFC-Mutual Funds in the Middle East, building sales channels and managing key relationships.

As well as building strong personal relationships, Ahuja is a keen advocate of artificial intelligence, machine learning, robotics and business pursuing effective use of technology.

Magdalena Hernandez, Director EEMA (Europe, Eurasia, Middle East, Americas), said: “Kush brings with him 24 years’ experience, of which 12 have been at ACCA developing its presence in India.

“In that time, he led work to bring scalability, efficiency and effectiveness to engagement activity across India, building ACCA’s employer and learning partner network, and bringing more focus to employability for ACCA’s members.”

Ahuja said: “I am delighted to take up this position. Eurasia and the Middle East are vibrant and growing markets and I am looking forward to leading all we are doing in this region, continuing to work for members, future members, employers and stakeholders.”

Kush Ahuja succeeds Fazeela Gopalani, who played an instrumental role in strengthening ACCA’s presence across the region, building strong relationships with key stakeholders, and driving growth.

Ahuja said: “I look forward to building on Fazeela Gopalani’s work. I am delighted with the opportunity to join the Eurasia and Middle East team at such an exciting time in the region.”

“ACCA’s commitment to building a community of strong, ethical accountancy professionals deeply resonates with me. I look forward to leveraging my experience and collaborating with the team across the region to enhance our connections and create valuable opportunities for our members and partners.” – TradeArabia News Service