Euro Motors (EM), the official importer of BMW Group vehicles in Bahrain, has announced the opening of its fully refurbished and state-of-the-art showroom. 

 

As part of EM’s network expansion and commitment to accommodate existing and potential clients, the facility is an architectural milestone and set to become a truly memorable automotive destination. 

Customers will be able to feel the exclusivity, sophistication and progressiveness the dealership offers across all touchpoints, said its top official.

 

"We are pleased to reveal Euro Motors‘ new and improved luxury showroom in Manama. This advanced facility sets a new benchmark in the overall brand experience and will continue the tradition of offering ‘Sheer Driving Pleasure’ across the entire ownership period," remarked David McGoldrick, General Manager at Euro Motors. 

 

It comprises three specific spaces, including the central BMW and Mini showrooms, which play host to several offices and the car delivery area, and the BMW Motorrad showroom, he noted.

 

"In line with the ease of government restrictions, the dealership is ready to welcome customers and will continue to apply the highest level of care and hygiene measures following the guidance received from official Bahraini authorities," noted McGoldrick.

 

According to him, the landmark facility has been completely designed with the customer in mind and now flaunts stunning brand signage. 

 

"Upon entry, customers will be greeted by the exquisite design and revamped layout, as well as a team of dedicated service providers who will direct them to the appropriate specialist," observed McGoldrick.

 

"With the capacity to display more models, the well-lit showroom will feature all the latest BMW models as well as a new dedicated showroom for BMW M, alongside a spectacular luxury class showroom made up of opulent and intricate fine wood," he added.

 

According to him, the facility will also include a custom area designated to the British manufactured MINI range and the electrifying BMW Motorrad collection.

 

In the Mini showroom, guests can expect an elevated experience adorned by unique design elements that underline the ethos of the brand. With a fresh perspective, the showroom features timeless fittings and a bespoke display of the latest and most sought-after Mini lifestyle collection products.

 

The BMW Motorrad showroom provides an exclusive appeal for motorcyclists. As soon as clients walk through the private entrance, they are welcomed by the legendary world of BMW Motorrad, said McGoldrick. 

 

The showroom also boasts a modern aesthetic as well as signature BMW Motorrad accents that underpin the history and transformation of the brand, he added.