General Motors (GM) Middle East celebrated a milestone year in 2021, underlined by a 26% sales growth in SUVs and plans to launch 13 all-new EVs by 2025.

 

Posting outstanding 9.4% YoY sales growth in the Middle East across the Chevrolet, GMC and Cadillac brands, these results were led by 26% sales growth across its diverse SUV portfolio and a 41% rise YoY for its pick-up trucks, the company said. 

 

The results prove GM Middle East is delivering on its ambidextrous business strategy – growing the core business of cars, trucks and SUVs while leading in future mobility and the race to an all-electric future, it said.

 

Highlights of GM’s thriving 2021 vehicle portfolio included the Chevrolet Captiva, which was its compact SUV market leader last year, as well as its full-size SUV fleet including the Chevrolet Tahoe, Cadillac Escalade and GMC Yukon. GM has also shown dominance in the pick-up truck segment, spearheaded by the GMC Sierra and Chevrolet Silverado.

 

Alongside growth in its core business, GM also stamped its leadership in Future Mobility, across the EV and AV space as it transitions from automaker to platform innovator, the company said. 

 

GM confirmed that 13 all-new EVs will be available in the Middle East by 2025, fronted by the GMC HUMMER EV, Cadillac LYRIQ and Chevrolet Bolt EUV. 

 

In 2021, GM also advanced significant opportunities across infrastructure, connectivity and the logistics industry with several key initiatives. This includes the roll-out of OnStar, General Motors’ cutting-edge in-vehicle safety and connected technology in Kuwait and the UAE. 

 

GM also began to harness the power of GM’s start-up companies, signing Memorandums of Understanding (MoU) with Emirates Post Group to explore BrightDrop in the region, and with Yoshi in Saudi Arabia. BrightDrop is a sustainable and electrified ecosystem of connected delivery products, software and services that will reimagine the commercial delivery and logistics industry for an all-electric future. Yoshi is a GM-backed, on-demand car maintenance and service start-up.

 

In 2022, GM will be looking to further build on these strides as it continues to deliver on its strategy across various mobility solutions, with a particular focus on the KSA market.

 

“2021 was a landmark year for GM Middle East. The positive sales growth and notable success of our SUV and pick-up truck line-up across the Middle East shows the strength of our vehicles and our commitment to our customers. Through our vehicles, customer service, dealer partners and comprehensive aftersales network, we have listened to what our customers are looking for and delivered. But Sales is just one pillar of our business. Over the past year we have forged ahead delivering on our ambidextrous strategy, making strides towards our vision of a future with Zero Crashes, Zero Emissions and Zero Congestion. We want to be the number one EV company in the region by the end of 2023, and alongside harnessing the power of connectivity through OnStar, the potential of start-ups through BrightDrop and Yoshi and the transformative potential of autonomous vehicle through Cruise we are revolutionizing the industry in this region for our customers,” said Luay Al Shurafa, President and Managing Director, General Motors Africa and Middle East. 

 

“As we look towards the future, we will translate this success into electric vehicles, too, as we build the best and broadest EV portfolio in the market – truly an EV for every taste and every wallet. We want to build a sustainable future, a better tomorrow for future generations and we need everybody in”.  – TradeArabia News Service