Revealing the ground-breaking features of its new Kia EV3, Kia said it is a combination of bold design, innovative technology, setting new standards in the compact EV SUV sector.

Drawing on Kia’s advanced technology and customer-focused values of the brand’s larger, multi-award-winning EV9 SUV, the EV3 carves out its own identity. By significantly exceeding customer expectations, the EV3 will broaden the appeal and elevate the perception of EV SUVs.

“By providing groundbreaking design, an industry-leading electric drivetrain, and practical, innovative lifestyle solutions, the EV3 aims to extend Kia’s exceptional EV SUV experience to a wider audience,” said Ho Sung Song, President and CEO at Kia.

“With a WLTP driving range of up to 560 km and fast-charging capability, the EV3 addresses common concerns about electric vehicles. It will reassure those who may have been hesitant to make the switch to electric mobility and will lead the mass adoption of EVs.”

Karim Habib, Executive Vice President and Head of Kia Global Design, said: “The EV3 embodies our design philosophy perfectly – a combination of playful design combined with thoughtful functionality.

“Though compact, the inspiring exterior envelops an open interior space that emphasizes restorative relaxation for every journey. Its future-facing aesthetic is further emboldened by the choice of daring colours; inside, the spacious cabin and the incorporation of new organic materials express a youthful sense of energy and playfulness.”

A new, robust interpretation of Kia’s iconic Tiger Face design incorporates the brand’s latest Star Map signature lighting concept. Arranged vertically, the daytime running lights (DRLs) further emphasise the Tiger Face design to project a highly confident character.

Many of the EV3’s functions, including drive mode, cruise control, entertainment, and navigation, can be accessed and controlled by a simple touch of the steering wheel buttons. A seamless row of buttons below the central screen intuitively operates various functions like mapping, media, and vehicle system configuration.

As with every new Kia, the EV3 incorporates various sustainable items to accelerate sustainability at scale. Recycled fabric is applied to the dashboard and door trims to create an intimate and home-like ambience. Polyethylene terephthalate (PET), which is among the most easily recycled plastics in the world, features in numerous areas of the interior, including the seats, headliner, door armrests, garnish, floor mats, and luggage board.

Both models utilise a 150kW/283Nm electric motor, which enables a best 0-100km/h acceleration time of 7.5 seconds. The EV3’s maximum speed is 170km/h. – TradeArabia News Service