Sky Motors, a division of Business Trading Company (BTC) and Al Rabban Holding, has launched ROX in Qatar. 

 

The inauguration of the all new and modern showroom which showcases ROX 01 twin models, was attended by an esteemed group of distinguished guests, dignitaries, media representatives, social media influencers, and automotive aficionados. 

 

The partnership agreement was signed between Sky Motors and Rox Motors earlier in 2024, with the aim of providing a new era of sustainable and smart mobility solutions in the luxury SUV category, specially designed to suit Qatar’s diverse geographical terrains. 

 

Significant mark

Officials from Sky Motors and ROX Motors inaugurated the ROX showroom in Lusail City in Qatar. In a very short period since its launch in 2019, ROX has been able to make a significant mark in the hybrid and luxury new energy SUV sector. 

 

ROX 01 fills key gaps in the SUV market, offering a versatile, all-terrain driving experience that blends urban comfort with off-road capability. It overcomes the limitations of traditional urban SUVs, electric vehicles, and off-road models by integrating cutting-edge intelligence and efficiency for seamless transitions between city commutes and outdoor adventures. 

 

As the first luxury SUV in its class, ROX 01 redefines family travel, offering comfort, adventure, and all-terrain performance. It targets young, bold, and confident consumers seeking memorable experiences and spontaneous journeys with family and friends.

 

Nasser Al Rabban, CEO, Sky Motors, stated: “We are thrilled to launch ROX in Qatar, a dynamic market that values innovation, performance and style. Qatar’s premium SUV market has been steadily growing over the years with young discerning customers increasing demand for cutting-edge technology blended with bold design. This is evident from the strong order bank we have received since Sky Motors was announced as the sole official distributors in Qatar for ROX.” 

 

Smart and sustainable transportation solutions

Sky Motors was established with the aim of providing smart and sustainable transportation solutions and to play a pivotal role in supporting the development of the transportation sector in Qatar. The ROX01 SUV is the ideal match for Qatar’s diverse terrains.

 

Zaher Hayji, General Manager, Sky Motors, said: “ROX is a game changer in the NEV market. It’s the first SUV with all-terrain intelligent driving capabilities and a maximum wading depth of 700mm with water depth detection. It has an approach angle of 22.2°, departure angle of 25.1°, and a 100% (45°) maximum climb angle, capable of crossing axle articulation at 600 mm. It has achieved 159,730 N in crash pressure tests and 300 mm of maximum side survival space, setting the best record in the China Insurance Automotive Safety Index (C-IASI) history. The first in its class to feature dual-side zero-gravity aviation seats.” 

 

ROX Motors is a pioneering company in the field of new energy vehicles that specialises in developing smart car technologies, including new energy systems, smart cockpits, autonomous driving solutions, innovative engineering compatible with diverse terrains and landscapes, and offering luxury vehicles with exceptional capabilities combining advanced technology and strong performance.

 

The ROX 01 is an all-terrain luxury SUV that seamlessly integrates three core attributes: family-oriented comfort, exceptional off-road capability, and an engaging outdoor experience. Its all-terrain capability ensures the vehicle is equipped to handle any road condition, while its luxury SUV design provides a refined space for comfort and versatility. 

 

Industry-leading innovations

ROX Motor has infused the ROX 01 with industry-leading innovations, offering a perfect balance of off-road prowess, top-tier safety, luxury comfort, and recreational fun. This makes the ROX 01 an ideal companion for daily commuting, outdoor adventures, and long-distance travel - perfect for urban living, camping, off-roading, and exploration.

 

ROX Motor’s all-terrain capabilities set a new standard for outdoor adventure, with the ROX 01 leading the way in lidar technology for natural environments. Its new full-domain intelligent driving system, available through OTA updates, features a 3D transparent chassis that allows drivers to view and assess obstacles in real time, ensuring safer navigation in rugged conditions. 

 

The intelligent traffic detection system further enhances convenience by evaluating road width, height, and slope, enabling drivers to confidently navigate restricted paths, even with roof racks or side tents.

 

ROX 01 redefines the luxury all-terrain SUV, combining exceptional off-road performance with a sophisticated and comfortable intelligent cockpit. Designed for versatility, it offers an unparalleled balance of high-end luxury and all-round capability, ensuring an enjoyable and comfortable journey for the entire family. 

 

In partnership with globally renowned audio software company Arkamys, ROX Motor has developed an advanced audio system that delivers powerful bass, crystal-clear vocals, and rich, textured mid-high tones. With a range of audio settings, passengers can enjoy a truly immersive listening experience.

 

The latest OTA update introduces a fully integrated GPT-based assistant, customised from Baidu’s ERNIE Bot, offering a smart, intuitive driving companion. ROX Motor will also soon launch family-oriented features through future OTAs, further enhancing the dynamic intelligent cockpit experience.

 

Seat configurations

The ROX 01 offers both 6 and 7-seat configurations, with an unusual extra seat in the third row instead of the second.

 

The 6-seat configuration also comes with exclusive VIP airline seats with 8-point spa massage and heated and ventilated seats in the second row. 

 

Both 6 and 7 seat configuration models also feature a tri-zone climate control system with a built-in air purifier and negative ion generator.

 

ROX 01 has a large storage capacity, particularly with its spacious trunk. When more space is needed, the third-row seats can be folded which further increases the upper limit of the trunk space reaching a great capacity and a depth of 1200 mm, providing an ample amount of room for luggage space. 

 

Rox 01 is equipped with the latest distinctive and advanced technical solutions such as the keyless entry system, a 15.7-inch infotainment system equipped with Qualcomm 8155 chip, which supports the interconnection of multiple high-resolution screens such as the 12.3-inch instrument cluster, the central control screen, and the 15.6-inch rear entertainment display screen, 9 inches frame streaming rear view mirror, 14 speakers, 6 cameras, and multiple driver assistance features.

 

Hybrid engine and transmission 

ROX 01 is equipped with a 1.5L four-cylinder turbo-petrol engine paired with two electric motors and a 56kWh battery pack. The whole setup is managed by an eCVT gearbox. Interestingly, the engine doesn't drive the wheels directly; it generates power for the motors and battery.

 

The ROX 01 Plug-in Hybrid SUV is a game-changer in its class, combining electrifying performance with eco-conscious efficiency. Boasting a maximum power of 470hp and a peak torque of 740Nm, it accelerates from 0 to 100km/h in just 5.5 seconds, with a top speed of 190km/h. Offering an impressive electric range of 235km and a total range of 1,115km with petrol and electric combined, the ROX 01 ensures convenience and reliability for every journey. With a full charge time of 8.6 hours and DC fast charging delivering 0 to 80% in just 30 minutes, this SUV seamlessly blends power, efficiency, and practicality.--TradeArabia News Service